Despite a market hit by the effects of the Russian invasion of Ukraine and falling smartphone shipments in Europe, Apple has increased its share of this market in Europe.

A recent analysis found that the added conflict to the global chips shortage, Europe cuts smartphone shipments by up to 10% annually in the first quarter of the year. In the middle of such a scenario, Apple fell behind the leader Samsung and above Xiaomi due to the high demand for the iPhone 13.This forced the Californian giant to make a modest increase in shipments.

Despite the war

The California giant sold 8.8 million units in the first quarter of 2021, and 8.9 million in the same period of this year. In this way, the European market share Apple rose from 19% to 21%, almost entirely at the expense of XiaomiDespite the fact that quarterly smartphone shipments in Europe fell to 41.7 million units.

According to Canalys analytics, Much of the decline in Europe is due to the impact of the war on Russia and Ukraine. Shipments fell 31% and 51% respectively compared to the first quarter of 2021.

Analytical Runar Bjørhovde estimates that “shipments to the rest of Europe have fallen by only 3.5% year-on-year, indicating that demand has not deteriorated”.

More inflation and less confidence

Analysts cite high inflation as a result of the war, in addition to the decline in consumer confidence, among the factors. they think that litmus test for smartphone market to be held in next two quartersWhen the economic impact of the war is felt in full force.

For now, Market is spreading unease about the impact of inflation on demand for expensive consumer electronics productsBecause the sanctions against Russia have a wide effect extending to the distribution of the products.