Apple Vision Pro won’t be “the next iPhone”; this is your true purpose

After the announcement of Apple Vision Pro, you probably read or heard that the company’s viewer will replace the iPhoneor what Will they be the “next iPhone”. This is said for two reasons: firstly, because they expect this to be a turning point in the peak of Apple’s phone popularity. Second, because it offers many of the features that a smartphone integrates, but with the benefits of virtual and augmented reality.

However, this second belief is not entirely true. In fact, Apple Vision Pro is focused on doing “everything your Mac or iPhone can do and more.” I don’t say that. Tim Cook himself, Apple’s CEO, set the goal in a recent interview with the program. good morning america from ABC news.

In any case, it is not necessary for the head of the company to approve this on TV. It’s easy to come to the same conclusion just by observing the approach that Apple suggested with Vision Pro: Apple Glasses are designed to be used for a limited period of time, just like a Mac or iPad. An approach that is clearly far from the approach of the iPhone or Apple Watch, designed to accompany us throughout the day.

The Apple Vision Pro could be to the Mac and iPad what the iPhone was to the iPod.

This approach is noticeable on many counts. glasses starting, have technical limitations that, even if you wanted to, would prevent you from replacing your iPhone – as a battery, clearly inferior to a mobile one -. In addition, due to his physiognomy, he cannot be compared with smartphone in portability.

It is also important to note that AR/VR glasses create a greater barrier to social interaction despite Apple’s efforts. That is: they interfere more with us in everyday life. And that’s something inherent in the type of product that it is.

Third, Apple it is clear that the Vision Pro were designed for indoor uselike in the office or at home; none of the demos show the user using the viewer while walking down the street or in a public place such as a coffee shop.

Similarly, Apple Vision Pro mounts Processor M2, Declaration of intent. The company didn’t want to install the A-series chips that include the iPhone, which would be more energy efficient. He wants us to be as productive with Vision Pro as we are with a Mac or iPad. And that’s why it includes a chip with which we can even edit videos, do graphic design, etc.

This is also evidenced by Availability of iPad Apps in Viewer’s App Storeas well as the demos that Apple did during the presentation, in which they showed situations in which we would traditionally use a Mac or iPad.

So while the Vision Pro may be as important as the iPhone, the reality is that this product is not designed to replace the iPhone. No, at least not if Apple sticks to the concept presented at WWDC 2023. Who can fear for their future is Mac and iPad. In fact, it wouldn’t be a surprise if the Vision Pro ended up adopting for these two devices over the years what the iPhone eventually did for the iPod.