Meta wants to be the next App Store and Google Play Store, at least in the European market. As reported edgethe company wants to take advantage of the new Digital Markets Act to make Facebook a kind of app store for iPhone and Android users, albeit in a very different way than Apple and Google.
Mark Zuckerberg’s firm, in particular, is seeking to allow European users using Facebook to download applications directly through ads displayed on the social network. The above environment was able to know that Meta is planning to start testing this feature on Android with the help of a select few developers. They will later expand this feature to iOS for iPhone users.
In the case of Android, Meta is moving forward very easily with its plan to turn Facebook into a kind of app store. The Google operating system allows you to download applications from third-party stores.. Although Mountain View does make the process more difficult for users with extra steps to install the app and warnings about possible risks when downloading files from unknown sources.
However, in iOS, the company led by Mark Zuckerberg will rely on, we repeat, the Digital Markets Act, which is expected to come into force next spring. One of the measures of this new law is precisely to oblige companies that own operating systems to open their platforms to app stores or alternative download methods. iOS 17 is expected to include this option for the entire European market, although Apple hasn’t provided more details about it at this time.
Facebook won’t charge developer fees, at least for now
Meta also highlights a number of benefits for those developers who invest in Facebook ads to promote their apps. First, the fact that users can download the app directly from the ad means a higher conversion rate for the advertiser. The goal, moreover, does not plan to apply the commission for each download or purchase in apps downloaded through ads. At least initially.
We probably won’t see this feature on Facebook for a few months, as the company hasn’t started the testing phase yet. Yes, Meta believes that this novelty will bring “more competition” in the app store market, a spokesperson confirmed edge.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
