It takes creativity and connections to explore the endless possibilities the iPhone camera has to offer. Of course, Apple has both and never gets tired of proving it. After surprising us with dozens of videos in all possible scenarios and situations in the Shot On iPhone series, now The company presents us the result of its partnership with Kpop group NewJeans.

group released The music video for the song “ETA”. Of course, the YouTube description of the video states that “this music video was shot entirely with the iPhone 14 Pro” in collaboration with Apple. It has also been confirmed that The video was produced by Apple’s marketing agency TBWA/Media Arts Lab.As part of the Shot on iPhone campaign.

Action: To the beat of Kpop

korean girl group NewJeans made its debut in 2022 and has been hailed as “one of the most interesting K-pop shows today.” Its success has caught the attention of prestigious fashion brands such as Gucci, Louis Vuitton, Burberry and Chanel. Now, Apple has also decided to join the partnership with this leading K-pop group.

With NewJeans, Apple did what was best for it. The company’s marketing agency was responsible not only for the video, but also for the promotion of the video. Especially the behind-the-scenes highlighting how the clip was shot using the iPhone. On Instagram, the group is launching features like Action Mode, which applies super-stabilization to videos, and Cinematic Mode in 4K resolution, a first for iPhone 14 models.

This kind of cooperation has long since been missed. Few years ago, Lady Gaga’s “Stupid Love” music video was shot with iPhone 11 Pro. In 2019, Selena Gomez also partnered with Apple to release music videos shot on the iPhone, with frankly impressive results.

The result of the productions clearly revealed the value of the iPhone camera system.meeting the expectations that the most experienced professional may need. And so far, Apple hasn’t set a limit. And the launch of the iPhone 15 will be proof of that. According to the most reliable reports, the company will specifically put a periscope lens on the iPhone 15 Pro Max to improve the optical zoom of the camera module setup. And after that we wonder Who will be the next artist to benefit from this?