2023 isn’t the best year for smartphone sales, but there is an ongoing trend: iPhone is still the world’s best seller. Our 8 iPhone models were among the 10 best-selling smartphones of 2022, and the trend seems to have not changed in 2023 so far.

According to a study by omdia As for the best-selling smartphones in the first half of 2023, Apple can be proud of its iPhones. HE iPhone 14 Pro Max, the world’s best-selling smartphone in 2023It is followed by iPhone 14 Pro, iPhone 14 and iPhone 13. Moreover, it is not the last iPhone on the list, because the iPhone 11 is in 10th place.

The iPhone 14 Pro Max was Apple’s best-selling smartphone worldwide in the first half of this year, with a total shipment of 26.5 million units, according to Omdia’s Smartphone Model Market Track.

Apple surpasses Samsung and Xiaomi

Apple dominates major rival brands in premium smartphone sales; all the iPhones on the list are high-end smartphones. Apple has at least 5 iPhones among the 10 best-selling smartphones In 2023, the rest are Samsung’s entry-level models.

1. iPhone 14 Pro Max
2. iPhone 14 Pro3, iPhone 14
3. iPhone 13
4. Galaxy A14
5. Galaxy S23 Ultra
6. Galaxy A14 5G
7. Galaxy A54 5G
8. Galaxy A34 5G
9. iPhone 11

These dates contrasts with those of the year In the past when Apple only had four iPhone models. Four more smartphones from Samsung and two from Xiaomi took place in the top 10. omdia.

Apple overtakes Samsung and Xiaomi by improving last year’s data

These are data for the first half of the year only, so Apple still has time to develop these. The next iPhone 15 will definitely be among the bestsellers of the year, even if it’s only on sale for a few months. As reported by Jusy Hong, Senior Research Director at Omdia.

The decline in the middle and lower segment market is expected to continue in the second half of this year, while the increasing share of the premium market share is expected to continue in the second half of this year with the launch of the new iPhone. 15. So OEM shipments of Android-based smartphones, with a high percentage of low to mid-priced smartphones, will inevitably face another round of negative growth this year. On the other hand, Apple’s Pro and Pro Max shipments will increase due to strong demand for premium models, but overall iPhone shipments this year will be similar or slightly lower than last year due to weak demand for standard models and plus.

Only a few weeks left until the launch of the iPhone 15 last majors presented each year. So Apple’s smartphone sales are still on the rise.