Jobs made it clear that even when he was no longer a part of that world, he wanted his legacy to always be present in the Apple company he helped consolidate. That’s what he told his biographer Walter Isaacson, and he succeeded. Aside from the fact that Tim Cook, the firm’s current CEO, pays tribute to him every year, Steve Jobs’ decisions that changed the course of technology still resonate today, especially as the anniversary of his death is celebrated. This article focuses on five of them.
Indeed, the Apple logo died on October 5, 2011 due to complications from pancreatic cancer. A day earlier, Cook took the stage to unveil the iPhone 4s. smartphone which introduced the personal assistant Siri.
Five decisions of Steve Jobs that changed the world of technology
1. Think differently
Perhaps this is the most obvious recommendation that can now be given to an entrepreneur. The truth is that the idea of “thinking differently” was more of a life philosophy for Steve Jobs that permeated the interior of Apple and every one of the people who worked near him.
Isaacson, in Jobs’s self-authorized biography, sums it up this way: “He and his Apple colleagues were able to think differently: They were content not with developing modest product advances in existing categories, but with devices and entirely new services that consumers even knew they needed.” They didn’t suspect.”
Like any person, the mythical figure of Apple was not perfect on either a personal or professional level, but his unique vision defined many industries and made various products true objects of desire.
2. Start iPhone
Just as George Lucas’ name is associated with the Star Wars franchise (no matter how much Disney wants to put its stamp on it now), Steve Jobs’ name is closely associated with the mobile phone that shaped smartphone modern: iPhone.
Since its introduction in 2007, Jobs has deftly defined it: it was the big-screen iPod with touch controls, a revolutionary mobile phone and a cutting-edge Internet communicator.
“Today Apple is going to reinvent the cell phone, and here it is (the iPhone),” the manager said on January 9 of that year, and he couldn’t have been more right.
He realized that the cell phone could destroy the iPod, which was introduced in 2001, so instead of waiting for manufacturers to put a good music player on their cell phones, Jobs decided it was time for Apple to get its own phone.
Nowadays, like it or not, the iPhone is still considered a competitor to its main competitor in categories such as display, optics and processing, and the fact that Jobs has controlled it since its inception has already predicted a promising future. .
3. Give Mesmerizing Presentations
Not just when he took the stage, unveiled the iPhone, and hosted one of the most iconic conferences in the tech world. Every time Steve Jobs spoke, his innovative vision enveloped the audience.
At first glance, it seemed that not much was needed: wear a black T-shirt with a high collar, jeans and athletic shoes, and move around the stage to keep the audience’s attention. What’s hard to replicate, however, is Jobs’s charisma, the jokes he made, and the pauses that allowed room for genuine reactions from those in attendance.
Everything was set up perfectly for Jobs to pitch the next big innovation on every call, which would happen within about 40 minutes of his presentation. It’s no coincidence that iPhone promotional photos show 9:41 a.m. (when Jobs first introduced the phone, the clock showed 9:42 a.m.).
4. Make the technology intuitive
Jobs wanted to stand out from the competition, and the only way he saw it as viable was to produce products that were not only attractively designed, but also easy to use. In a word, intuitive.
It is not for nothing that both he and Steve Wozniak, with whom he founded Apple, were recognized as pioneers of the personal computer revolution that occurred in the last quarter of the last century.
Most recently, Jobs combined the talents of designer Jony Ive to create such iconic products as the iMac, iPhone and iPad tablet.
Although Ive did not take the stage, Jobs’ presentations always acknowledged his talent for giving shape and meaning to Apple’s best product of the time.
A charismatic leader has literally always strived to create innovative products, as in software how in Hardwareand it’s no secret that the tech industry has taken Apple’s lead in creating its own electronics.
5. Return to Apple
Steve Jobs co-founded Apple, but he wasn’t always a part of this legendary company. It is known that he even left the company in September 1985, especially due to differences he had with then-manager John Sculley.
His time away from the brand was not wasted at all: he merged the animation studio Pixar and founded NeXT. However, Jobs’ fate was connected with Apple, so his return was officially announced in September 1997, when the company was not in the best financial position.
His return to Apple, according to Jobs himself, resulted in his most productive years in terms of creating new products.
This time, only something serious could force him to relinquish the reins of the company, such as his battle with cancer. On August 24, 2011, Steve Jobs ceases to hold the post of director of Apple and passes the baton to Tim Cook.
Nine years after his death, Jobs has been proven right, that his legacy continues to be present in the company he founded and transformed through his innovative vision.
Source: Digital Trends
