A study conducted by the prestigious research firm Canalys showed that: While young people prefer to use Apple iPhones, older users prefer Samsung smartphones. And the differences are huge. This is something that will set the market trend for the next few years.

Data collected in Europe reveal a very clear trend. Young people feel more identified and are more interested in Apple products. It’s something that could pose a serious threat to both Google and Samsung in the long run. What will happen to this generation of young people when they get older?

Apple’s dominance in the user market between the ages of 18-34 is much higher to other high caliber brands like Google and Samsung. However, there is a very significant user base over the age of 35 who prefers Android manufacturers. It’s a trend that could change dramatically in 10 or 15 years.

Canalys’ research in Western Europe reveals a strong relationship between age and Apple preference. Spouse #ManzanaIts dominance over young users poses a long-term threat #Android ecosystem?

Do you want to know how #Google Does it adapt? Check out our latest blog: https://t.co/JeC6eHeRom pic.twitter.com/vf9XmKr4Xm

— Canalys (@Canalys) November 10, 2023

“Canalis research in Western Europe reveals a strong correlation between age and Apple preference. Is Apple’s dominance of young users a long-term threat to the Android ecosystem?”

A young brand Apple

Apple Park opened in April 2017

Apple was founded on April 1, 1976 By Steve Jobs and Steve Wozniak. A 47-year-old company. But it helped spark a rebirth with the original iPhone in 2007 a major revival in the company This has a lot to do with the market trend.

Young people prefer to buy Apple iPhones

Young people aged 18-34 identify with Apple’s design, functionality, elegance and philosophy. And perhaps even by social status. Apple has some social connotations that other companies don’t have.

How the market will develop based on this data is something we cannot predict. However This generation of young users will most likely continue to choose Apple products in the next decade.This causes the figures of Samsung and other manufacturers to continue to decline.

Samsung is the market leader

According to Canalys, Samsung is currently the leader in the smartphone market It has a 20% market share in the third quarter of 2023. Apple gained 17 percent market share and ranks second.

“Huawei and Apple have excited the market this quarter, outshining other vendors with their latest launches.”

Data on smartphone market share in 2023

Even so, total smartphone sales figures continue to decline for the third year in a row since 2020. a 1% decrease compared to the same period last year.

The Canalys report also highlights the market strategy Google is pursuing following the launch of its latest smartphones. The Google Pixel 8 performs well compared to the iPhone 15 and aims to challenge the iOS market share that threatens to become overwhelming for the next 10 years.