iPhone 15 enabled the smartphone market to increase sales figures for the first time in a long time
The increased demand for the iPhone 15 among consumers has also led to an increase in global smartphone sales.
Sales figures in the smartphone industry have been declining for many years. Practically since the time of the epidemic. Although iPhone sales increased by 55% in the second quarter of 2023, the market was still in decline. Counterpoint Research reports recommended a 24% decrease in global sales.
Moreover, in the smartphone market 27 consecutive months We see – and this is rumored to be coming soon – how sales figures continue to fall. Now the launch of iPhone 15 has contributed to increasing the industry’s figures.
For the first time since 2021 Smartphone demand in emerging markets recovers with positive figures compared to previous years.
Global smartphone sales figures are starting to stabilize
The smartphone industry has experienced a huge decline in sales in the last few years. Some numbers that Samsung and Apple are practically tweezing which looks set to stabilize, thanks largely to consumers’ high demand for the iPhone 15.
Other possible reasons for the increasing demand for smartphones Huawei’s return to market decline and the launch of other phones such as the Google Pixel series. Currently with data dating back to October 2023, sales figures rebounded with a 5% increase Compared to the same period last year, according to Counterpoint Research.
Demand from emerging markets
“One of the factors in this growth was the launch of the iPhone 15 series. Compared to last year, the launch was delayed by a week, which shows that the impact on iPhone sales occurred in October.”
The research firm added that they “expect the market to continue growing in the fourth quarter of 2023.” gradual recovery In the next quarter of 2024.
Apple, on the other hand, announced its financial results for the fourth quarter of 2023 with higher revenue figures compared to the same period of 2022. $43.8 billion in revenue iPhone is in the sales category.
Currently, the company with the bitten apple logo is trying to improve the production levels of its latest generation smartphones so that no one is left without an iPhone 15 Pro at Christmas. It seems that the production of iPhone 15 Pro and iPhone 15 Pro Max cannot meet the high demand for the company’s two flagships.
The trend is similar in the tablet industry. Tablet sales fell 18% in the first quarter of 2023, with the iPad once again leading the market. The company, which did not introduce a new iPad model in 2023, now expects a decrease in iPad sales figures compared to previous years.
Source: i Padizate
