Apple hits the accelerator to launch Vision Pro in February

Apple is preparing to release Vision Pro, its mixed reality glasses, in the early months of 2024. According to Mark Gurman, journalist Bloomberg and a reliable source of information about the company’s plans, Apple is stepping on the gas pedal on all fronts for a February launch.. However, let’s remember that it will be limited to the United States at first.

There are several clues pointing to the second month of the year. First of all, Production of Apple Vision Pro in China is in full swing. Despite the difficulty of its production due to the enormous technological load, the Asian network has been operating at an excellent pace for several weeks.

If this continues, Tim Cook’s leaders hope they will have enough units by January to cover initial demand a month later.

On the other hand, this week Apple has started sending emails to developers to prepare for an imminent launch. Let’s remember that many of them are working on applications that will take advantage of both the hardware and software of the glasses. Much of the success of Apple Vision Pro, as in the case of the iPhone, depends on the creativity of the developers.

Apple Store employees will play a key role in the launch of Vision Pro

Also in January Apple will begin training its store employees. The plan is for two employees from each U.S. business to visit Apple Park and learn about all the news that Vision Pro will include in its launch.

Apple believes that the knowledge and intervention of its store employees will be key to increasing early sales of the Vision Pro. They must not only know all its functions, but also know how to manipulate it in order to place it correctly on the customers’ heads. A small mistake in this regard can completely ruin the experience.

According to the above-mentioned source, the training will last several days. Once completed, employees should pass on what they have learned to their colleagues. In addition, they will have access to a special application that will scan users’ heads and ensure a comfortable fit.

It’s strange that as they approach the launch of their most important product in a long time, they aren’t making too much noise. Gurman believes this is due to the fact that Apple Vision Pro will initially only be available in the US.

It must also be added that Initial demand could exceed Apple’s production capacity, causing some people to be unable to find the device in stores for months. Therefore, it makes no sense to promote a product stock will be limited.

So it’s clear that while Apple has full confidence in the Vision Pro’s capabilities, in this case you will have to put in extra effort to conquer the market. The California-based company challenges customers to try on glasses before opening their wallet. And to achieve this goal, employee intervention will be essential.

Aside from the limited production issue, Apple’s Vision Pro marketing woes should be another reason why the rest of the world will have to wait patiently for them.