The global smartphone market continues to grow until 2023, which is great news for major manufacturers. Especially for Apple. Your iPhone is protected by nothing more and nothing less; 71% market share in the high-end smartphone industry. If you buy a premium phone, it’s probably an iPhone.

Data from Counterpoint Research’s latest market analysis reflects: Apple has dominated the premium mobile phone industry with an iron fist The rest of the cake was shared among Samsung, Huawei, Xiaomi, OPPO and other brands.

Below we explain the sales figures of high-end phones in 2023.

iPhone maintains 71% market share among high-end phones in 2023

Apple’s iPhone 15 achieved great sales success in the last period of 2023

We discovered with great pleasure at the end of 2023 that the smartphone market Recovered after 27 consecutive months of decline. The iPhone 15 helped boost sales figures in a market that had been in decline for years.

This 5% increase in global mobile phone sales It enabled the demand for smartphones to recover with positive figures for the first time in a long time. It also caused the premium smartphone industry to increase in 2023 compared to previous years.

2023 global sales figures of high-end phones / Source: Counterpoint Research

As you can see in the chart we added to these lines, Apple holds 71% of global premium smartphone sales, beyond dominating the industry. Samsung, on the other hand, reached 17% market share and Huawei’s return gave them 5% of total sales.

Counterpoint Research estimates show that: Growth volume in 2023 tripled compared to 2016. On the other hand, the premium smartphone industry with a price of over $ 600 grew by 6% compared to 2022.

A big part of this increase in global mobile phone sales lies in Apple’s latest generation iPhone. According to Canalys data, iPhone 15 increased Apple’s sales in Spain by 32%. 382,000 units sold in the third quarter.

According to the latest research, iPad continues to lead the tablet market with an 18 percent decrease compared to the previous year. Total in the first quarter of 2023 12.4 million units Your iPad.