According to survey, the number of users switching from Android to iPhone decreased in 2023

The percentage of users switching mobile phones from an Android device to an Apple device in 2023 has decreased compared to the past. The data comes from a survey published by Consumer Intelligence Research Partners (CIRP) and is valid for the United States only.

Survey revealed It was revealed that 13% of interviewees who bought an iPhone last year had an Android device before.

Android device models haven’t been counted, but they likely include handsets from brands like Samsung, Motorola, Xiaomi, and Realme.

This figure is slightly lower than the 15% Android to iPhone migration rate recorded in 2022, which represents a decline in this shift. On the other hand, the index is still above the value recorded during the peak years of the epidemic, when the change from one brand to another was 11%.

Are fewer people moving away from Android?

Reasons given for switching from Android to iPhone They range from attractiveness to value (the iPhone costs proportionally less in the US than in Brazil) to the associated ecosystem issuesomething that’s more available on Apple devices when connecting to a Mac or Apple Watch, for example.

In addition, the 2023 generation of the device, iPhone 15, was highly appreciated with its new features. USB-C connectivity, slightly improved cameras and A17 Pro chipin the most powerful models.

The year was also marked by Samsung overtaking Apple in the smartphone sales industry. The North American company became the leader for the first time since 2010.

Finally, according to the research, the number of young people who have switched from a simple phone to a smartphone or who have a modern mobile phone as their first device represents an insignificant portion of those interviewed.