Apple to introduce mixed reality glasses in early 2023

Apple’s Long-Awaited Mixed Reality Glasses Coming January 2023, according to the latest report by Ming-Chi Kuo. A well-known analyst believes that the device will revolutionize the virtual and augmented reality market; and ensures that it will have a strong impact on the consumption of multimedia and video games.

It is worth clarifying that the original version of Kuo’s publication in middle mentioned that Apple glasses they would run next January. However, post was later corrected point out what is really I know they will announce then. This raises questions about when they might go on sale.

Expert says mixed reality glasses “the hardest product” developed by Apple. This goes hand in hand with previous reports that revealed the long journey the team has come since this initiative since the first prototypes were made between 2015 and 2016.

Kuo’s analysis is not limited to Cupertino’s efforts in the field of virtual and augmented reality, but concerns the general state of affairs in the industry. As such, he mentions that the contributions that Meta has made over the past two or three years have been critical to jumpstarting the sector and sustaining it over time, even if the company itself decides to cut back on the investment it is giving to Reality Labs.

“Meta’s reduced investment in VR equipment will benefit other VR headset brands as the industry continues to grow. In addition, potentially strong demand in the Chinese market and Apple AR / MR glasses, which is likely to be announced in January 2023will also contribute to the further rapid growth of the sector,” he said.

Kuo says Apple glasses will be revolutionary

Rumors about Apple’s mixed reality glasses have multiplied lately; and many of them emphasized its possible release date. That the device will launch in 2023 isn’t all that new, as it’s been discussed for months. But it is common knowledge that a hypothetical announcement of the same is now running during the first month of next year.

There was a lot of speculation in the WWDC preview about the possible introduction of realOS, the OS that will power the device. However, in the end there was no mention of this development.

Mark Gurman from bloombergpredicted a possible presentation of Apple glasses in the last months of this year for a launch in 2023. But if what Kuo is now reporting is true, we will have to wait directly until the upcoming calendar get at least a first impression of headset.

Analyst says Apple’s next product will be game changer for the virtual reality headset industry. And mentions that the use of cameras using VST technology (see through video) will offer a “great immersive experience”.

The launch of Apple’s AR/Mixed Reality headset will further boost demand for immersive gaming and multimedia entertainment.

Ming Chi Kuo.

On the other hand, the analyst believes that Apple has “important competitive advantages” and that is why will not join a group of companies that intends to set the standards for the development of the metaverse. Among them are Microsoft, NVIDIA, Adobe, Sony, Meta and Epic Games.

Until then, we’ll have to keep waiting. However, Tim Cook recently spoke again about the potential of augmented reality and asked to “stay tuned for news” that Apple could bring to the sector.