Shocking news emerged yesterday that took the world by surprise: The United States Department of Justice has filed a lawsuit against Apple for what it sees as a monopoly on some aspects of the iPhone. They intend “Save smartphone markets from Apple’s anti-competitive and exclusionary behavior” To restore balance in the sector.

We already predicted this a few months ago when the Apple Watch Series 9 and Apple Watch Ultra 2 were banned in the US. Hard days ahead for Apple.

Just after Apple resolved the issue of withdrawing its next-generation smartwatches from the market, again due to a lawsuit alleging patent infringement, it faced a series of changes to its iOS 17.4 policy to accommodate the new technology. Digital Markets Act (DMA) of the European Commission. And now this. But this time it will be different. Apple plans to protect itself tooth and nail.

An Apple representative stepped forward to defend the company

US Department of Justice threatens new lawsuit Serious damage to Apple’s claims considering how it manages its ecosystem of hardware, software and service products.

This is their business model. Your marketing strategy. Your market bet. And it always worked well. Its ecosystem enabled the company to achieve success again. And now the US Department of Justice wants to destroy both the company’s reputation and its true identity.

After the case, Apple stated that its sole purpose was to “Design products that work seamlessly together” making your consumers happy, meeting their needs and creating a magical experience.

At Apple, we innovate every day to make people love technology: designing products that work seamlessly together, protecting people’s privacy and security, and creating a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in competitive markets.

If successful, this will hinder our ability to create the kind of technology that people expect from Apple, where hardware, software, and services intersect. This would also set a dangerous precedent and give the government the power to heavily interfere in the design of people’s technology. We believe this lawsuit is factually and legally wrong, and we will vigorously defend against it.

And now an Apple representative made a public speech defending the company’s interests. As reported by 9to5mac, this Apple representative said the US Department of Justice “Wants to convert iPhone to Android” and that in reality this move would harm market competition.

The lawsuit filed by the US Department of Justice aims to “open up” the following services to the world App Store, Messages, CarPlay, FaceTime, iCloud and similar devices iPhone and Apple Watch.