TIK Tak was going to launch an application that will pay you for watching videos or invite your friends to subscribe. Known as TikTok Light, the app is a rewards program that offers points for completing certain actions. These points can be redeemed for gift cards or used as credit to send tips, stickers, or any gifts to your favorite creators.
Reportedly InformationByteDance is preparing new rewards app in Spain, France and other EU countries. For some time now, TikTok has ceased to be the fastest growing application, so its creators are looking for alternatives to increase the number of users. That’s why he will use a program that provides benefits to its users.
According to the report, TikTok Lite will be aimed at an adult audience. Although the platform is very popular among teenagers, Only persons over 18 years of age will have access to the bonus program.. The internal document details that the app will encourage users to watch certain videos, invite their friends to create an account, or perform activities that earn points.
Offer money in exchange for using an app is nothing new. Companies like AliExpress and other Chinese stores encourage their users to log in daily and collect coins. Others include mini-games that offer credit that you can use later in the store. All of these implementations are located inside the application and record your actions.
For now release date unknown or a list of countries in which it will be available. The report mentions Spain and France, so we assume that TikTok Lite will be the first to arrive in the European Union.
TikTok Lite: ByteDance’s answer to increasing user numbers in Europe
Days when TikTok celebrated millions of monthly active users They were left behind. The app has experienced unprecedented growth during the pandemic, with it reported to have reached 100 million in Europe. However, legal problems and the threat of a veto in the US spell setbacks for the Chinese company.
In early March the House of Representatives The US has passed a bill aimed at removing TikTok from app stores.. US lawmakers have set a five-month deadline within which a company must sell its stake if it wants to remain in the country.
The problem for the United States is that approval is dependent on the Chinese government, which could block it because it is proprietary technology. “Any type of asset sale and then merger with another company or acquisition would have to be approved by the Chinese government, which would likely reject it and would likely order ByteDance to reject it,” he said. CNBC Paul Triolo, partner at consulting firm Albright Stonebridge.
While this is happening, the Digital Markets Act European Union This is a hurdle for big tech companies. Accounts of this continent They make up 15% of TikTok’s total monthly active users.therefore, increasing the percentage became a necessity.
Among his strategies TikTok decided to steal the audience from YouTube through long content. The platform allows you to publish videos up to 30 minutes long and encourages its users to share long-form content. According to this scheme, an app that rewards users for watching more videos results in more advertising revenue.
TikTok Lite and its rewards may soon arrive in Spain. It is unknown whether ByteDance plans to launch it in Mexico and other countries.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
