Although Apple remains stable in the PC and computer market, there is a significant contrast in the global smartphone market. According to the latest IDC report, iPhone’s market share fell by almost 10% annually compared to the same period last year, with data for the first quarter of 2024. Samsung regained its leading position, although there was no significant increase in shipments. Let’s not forget that the best-selling brand worldwide in 2023 was Apple.

There was a slight increase in the smartphone market, but not for Apple’s iPhone

Total shipments in the first quarter of 2024 were 289.4 million unitsIt increased by 7.8% annually. IDC emphasizes that there are “macroeconomic challenges” that need to be resolved in different markets. Considering it’s been 3 consecutive quarters of increasing shipments, the forecast for the next quarter is still good.

Worldwide shipments 1Q 2024, top 5 brands with Apple in second place

The winning brands of this quarter were the brands below Apple and Samsung. Huawei has experienced a “resurgence” in China and Xiaomi has made notable gains. Those that have the capacity to expand and diversify into various markets are OPPO, OnePlus, and Vivo. There was a significant decline in Applewith round numbers They increased from 55 million to 50 million shipments in the interannual period.

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IDC shows Apple bullish in terms of trends after the pandemic. These have not been easy times for Cupertinos, especially those in China. But, This decline in shipments is due to one main factor It depends solely on the consumer: the amount you are willing to pay for your mobile device.

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In these times, consumers are paying more for their devices. On the contrary, they preserve them longer.. This is a long-term purchase and so they are not looking to buy a new device no matter how many new features and changes are introduced. IDC studies are based on vendor shares and forecasts in technology markets in more than 100 countries.