According to Gurman, interest in Apple Vision Pro is falling sharply

Interest of potential buyers in Apple Vision Pro experiences a noticeable decrease. Mark Gurman reports in his Sunday newsletter. Turn onwhere he states that far fewer appointments are being made to test the device and that sales have also dropped.

The reporter Bloomberg He claims that demand for personal demos has dropped sharply compared to what happened in February, when the Apple Vision Pro hit the market. This even indicates that many people who reserve a spot to use a spatial computer and learn about all its features before deciding whether to buy it or not don’t even show up at the company’s stores.

The growing indifference to Apple’s Vision Pro would begin to affect its marketing. Although specific numbers have not been released, Gurman claims that device sales They went from “a couple a day” to “several during the week.”at least in some Apple Stores.

Fury for him headset Apple’s mixed reality was in full swing in its early weeks. In fact, the marketing was much better than Apple expected. In late February, Ming-Chi Kuo estimated that shipments to the United States would reach 250,000 units by 2024, compared with Tim Cook’s forecast of 150,000 to 200,000. But by then, an analyst warned that demand was weakening.

Public interest in Apple Vision Pro is falling

The decline in potential buyers’ interest in Apple Vision Pro may have several reasons. Firstly, its limited availability and high price. Let us remind you that for now it is sold only in the USA and costs from $3,500. It certainly does niche product.

Apple plans to start selling Vision Pro in other parts of the world soon. China is expected to be the first international market to receive the space computer, which is likely scheduled for launch in late April or early May. And at the end of 2024 it will also arrive in Canada and the UK. It is expected that the launch in the European Union and Asia-Pacific region will occur in early 2025.

Cupertino residents could revive the Apple Vision Pro with international marketing. Although Gurman believes that the drop in interest in the United States is also due to the fact that the device It is no longer so attractive to those who bought it.. This situation may be affected by the lack of more optimized applications and the discomfort that arises when using them in places where there are other people.

The key to Vision Pro’s success will not only be how many units Apple can sell, but also how it will support engagement users. Low retention rates are a problem faced by almost all virtual reality or augmented reality headset manufacturers. Meta Quest 2, for example, managed to position itself as VR headset best-selling in the world with over 10 million units. However, in 2023 it became known that more than half of the users who bought it stopped using it after 6 months.

Apple will have to work hard to ensure the Vision Pro doesn’t repeat itself. According to previous rumors, a cheaper and lighter second generation could be released in 2025. On May 2, Cupertino residents will present financial results for the last quarter and there we would know more accurate data about the real performance of this device on the market.