The launch of iPad Pro M4 and iPad Air M2 took place yesterday and many Lucky users who decided to invest in these devices by pre-ordering last week are already enjoying themselves. Added to this, One of Apple’s top executives, Greg Joswiak, took the time to give an interview It was interesting to touch on a topic like Apple’s customer base. The biggest draw includes two of the devices that both users and reviewers have expressed a desire to see hybridized at some point, we’re talking the iPad and the Mac..

Most Mac customers have an iPad and use both daily

The subject of the interview and conversation is already intriguing in itself because Apple generally doesn’t provide many details about the sales of its products and the behavior of its customers.. In the latest quarterly results, We learned that iPad outsells Mac but it is never revealed how much of a relationship there is between users who have both. Greg Joswiak, Apple’s Senior Vice President of Global Marketing, gives us a new look at today’s customers who own select Apple products.

Using iPad as a second Mac display provides big benefits

Here are one of the notes from the interview conducted by Fast Company’s Harry McCracken: Joswiak noted that the “iPad portfolio has become a bit of a mess”. In his opinion, he states the following: last week’s event served to accommodate this, “everything has become much cleaner.” This means removing the iPad 9 to make room for only the tenth-generation iPad as the cheapest of the series. iPad Air and iPad Pro are already almost equal on the screen, but there is a huge difference between them.

What exactly is an iPad? Interviewer’s question to Joswiak. “I hesitate to call it a tablet because tablets suck and iPads don’t.”. This is because it is known to be competitive with other platforms hosted on similar devices, such as the iPad, due to their size and size.

Regarding the personal computer, “There is a lot of room in Apple’s vision for both iPad and Mac,” Joswiak emphasizes. “There is room for both in your customers’ lives.” He noted that “the majority of Mac customers own iPads” and vice versa. He also had the courage to point out that many iPad customers have Windows PCs. emphasizing at the end “Since the two are different tools, we should use the tool that makes the most sense to us.“.

Apple Pencil can be used in the macOS interface thanks to Sidecar

Can we be sure that macOS will never come to iPad?

With the M4 chip iPad Pro, it is inevitable to think: iPad Pro’s power is wasted. We’re sure macOS would be perfectly compatible with an iPad, but as Joswiak points out: The two are different tools, and we’re not taking into account iPad users who have been using the platform for a long time. and they are calm about this healthy coexistence.

Optimizing macOS for a touch environment may be a bit complicated for Apple, or they just can’t see it for that use; When Jobs said he shouldn’t have a stylus that would work on the iPhone, now the iPad has such a stylus.

Universal Control allows the user to control multiple Macs or iPads from a single device.

What should also be clear is that these are two different product lines. Mac sales wouldn’t be the same if the iPad had macOS and therefore demand will be greatly reduced, given that it is already low at the moment. It is better to have two products that make a profit rather than one that may sell less.