instagram I might add unskippable advertising in your mobile application. Some leaked images show that the social network is testing a certain type of advertising that will block the scrolling of the feed. Thus, users will have to watch ads for a predetermined amount of time, just like YouTube videos.
According to a report from TechCrunch, Instagram has added a new in-feed advertising category. User named Dan Levy posted on X (Twitter) Screenshot of an unskippable ad. The application adds a button called Advertising break with timer.
While advertising is Instagram’s bread and butter, this category is the next level of monetization in Meta. Levy mentions that this ad can’t be skipped because disables tape scrolling until the minimum time is reached.
If you click on the information icon on the button, a message will appear with the description: “You are watching a commercial break. Ad breaks are a new way to watch ads on Instagram. Sometimes you may need to watch an advertisement before continuing to watch.” According to Levi and other users Redditadvertising is displayed directly in the feed when watching a video.
With mandatory advertising, Instagram will become the new YouTube
It’s no secret that Instagram is a gold mine for Meta thanks to advertising. According to documents filed in the monopoly lawsuit filed by the Federal Trade Commission, Instagram earned $32.4 billion from advertising in 2021, overtaking YouTube. The change was more than obvious to users: advertising appeared between stories, feeds, videos, or in some sections that you didn’t even know about.
With the growing video craze and a possible TikTok ban, Meta is looking to capitalize on a new category: unskippable advertising. The few users who tried it concluded that the company you are sacrificing the convenience of Instagram users in exchange for a few dollars.
“They’re probably doing some testing on this feature. But damn, commercial breaks piss me off. I just close the app immediately after I see one and take it as a sign to stop scrolling,” said one victim. Reddit. “It’s frustrating. It makes me close IG every time. I hope they know people are leaving. I already have a special hatred for Meta, don’t add another one to that!”
In its turn, Meta said it was testing in “formats that may benefit advertisers,” although he did not provide further details. “As we test and learn, we will provide updates if this testing leads to any formal changes to the product,” a company spokesperson said. TechCrunch.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
