The announcement of OpenAI ChatGPT integration into Apple Intelligence at the system level is being compared to Google in the early days of the iPhone. The best product on the market, integrated into one of the operating systems What major barriers does this pose to this type of integration?
It would be logical to think that OpenAI, in addition to having a good product, has earned the favor of Apple, just like Google advantage of being the default search engine: they pay (also a lot). And even in the opposite direction: Apple pays OpenAI to integrate its product into the ecosystem.
And no. According to a new report from Bloomberg, no one pays anyone for the contract. Neither OpenAI pays Apple nor vice versa. This is a strange symbiosis, since historically this type of integration has had a price, important, but with the shadow of regulators, and an open door for the integration of new artificial intelligence modelsthis is a logical step.
However, there is also Microsoft, which owns part of OpenIA shares and which, logically, will sooner or later want to get a part of it. At least beyond integrating it into their systems. This is an important point as Apple opens the door to OpenAI to millions of potential users who would otherwise have a more difficult time jumping directly into native AI applications. It’s one thing to integrate it into the system in a semi-transparent manner. It’s quite another to convince the average user to switch to chatbot external for every dayoutside the first companies to implement or from advanced user.
Apple and ChatGPT: Everything they gain and everything they lose
Likewise, Apple is integrating into its ecosystem the best offering on the market in terms of AI for the end user. Or at least the most popular. Now that we have cleared up the fact that there are no transactions here, the question remains… Until when?
Despite the agreement, which was particularly popular in the markets, For OpenAI, this represents an unprecedented exposure.but it will also be extremely expensive because as the number of users using ChatGPT capabilities increases, the costs will increase dramatically, and we already know for sure that AI computing isn’t exactly cheap.
OpenAI can also benefit from the deal by encouraging Apple users to sign up for ChatGPT Plus, which costs $20 per month, and in the process, Apple will get its share and both parties will benefit. But the majority of users will probably continue level gratuitous.
And we can’t forget that, despite much fanfare, the only reason Apple integrated ChatGPT is because its own Apple Intelligence model isn’t as powerful today. But it will happen at some point. And we already know how this story ends: Google Maps can give a good idea about it.
Meanwhile, the truth is that everyone wins: users, Apple and OpenAI.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
