Apple may follow in Netflix’s footsteps and launch cheap apple tv+ plan with ads. The tech company is rethinking its video streaming service strategy to attract more subscribers and boost revenue. One key will be lowering the barrier to entry with cheaper, ad-supported subscriptions.
In accordance with McRumors, Apple Meets with Audience Measurement Organizations in the UK and the US. The aim of these talks will be to explore “data collection methods for monitoring advertising results.” One of the companies is Barb Audiences (BARB), an organization that analyzes TV ratings levels in the UK.
The report suggests that the meetings are related to Apple’s new ad-supported TV+ plan. While Apple has looked into the issue of ads in MLS games, a new Netflix- or Disney+-style subscription requires additional work. The service will need additional methods for timely monitoring of metrics advertising.
Apple and BARB are old friends, as the UK organisation monitors Apple TV+ series and movies. Now it’s time to take the next step with a system that will allow you to analyse the performance of your advertising templates.
Apple TV+ Ad-Based Plan Will Boost Subscriptions
The idea of a cheap Apple TV+ plan with ads doesn’t seem crazy. Netflix and Disney Plus have done it successfully, and Prime Video has gone one step further and included ads by default in its standard membership.
Apple knows advertising is a gold mine and that’s why he hired Lauren Fry, a sales executive at AT&T and Comcast. According to InformationFry joined the company with the goal of “helping Build a Video Advertising Business for Apple TV+In addition to Fry, Apple has hired Joseph Cady, former head of advanced advertising and partnerships at NBC Universal, as well as staff who worked at Peacock, Xandr and DirecTV.
cheap ad-based plans They work. A few months after its rollout, Netflix reported that the membership had 5 million monthly active users worldwide. In Spain, a study by Kantar found that Four out of ten new Netflix subscribers chose this model..
But subscription cost is just one variable in the equation. Apple TV+ needs not only a cheap plan, but also a large catalog to compete with the streaming giants. In this section, Apple is already in talks with Hollywood to add movies in all regions where the service is available.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
