Counterpoint’s research on entry-level smartphone sales in Latin America revealed: Samsung’s renewed Galaxy A05 and Galaxy A15 models ranked high in consumer preferences. Apple managed to make a place for itself in the list followed by Motorola and Xiaomi models, thanks to the iPhone 13.

The top 10 smartphones in this market represented more than 30% of the region’s total sales in the second quarter of 2024300 basis points less than the second quarter of 2023. However, The sales volume of the top 10 increased by 9.8% compared to the second quarter of 2023.

iPhone 13 is very popular in Latin America

Samsung Galaxy A05 and Galaxy A15 were the most promoted devices during the festival season in Latin AmericaIt covered Mother’s Day and Father’s Day. Customers were also attracted by the larger screen of Galaxy A05 compared to Galaxy A04 and the AMOLED screen of Galaxy A15.

Even if, Samsung loses two spots in the top 10 list to XiaomiWhile the Redmi Note 13 replaced the Galaxy A54 as customers sought lower prices, the Redmi 13C took away the remaining sales of the Galaxy A03 Core. Motorola and Apple maintained their position numbers from the same period last yearas can be seen in the graph below

Chart of best-selling smartphones in Latin America

The iPhone 13 successfully replaced the iPhone 11 in the top 10, despite its sales falling 10% year-on-year compared to the iPhone 11 in the second quarter of 2023.

This success is largely due to aggressive marketing campaigns and attractive features of these devices such as larger displays and AMOLED technology.Of course, other factors such as price compared to other devices and increasing availability of 5G networks in the region have also increased the demand for compatible devices.

Counterpoint data shows that growth in the smartphone market in Latin America in the second quarter of 2024 is largely due to a lower year-on-year comparison base, and Intense competition from Chinese brands where aggressive pricing is advantageous.

The success of entry-level models in the Latin American market shows that consumers are looking for devices that meet their basic needs at an affordable price. The biggest winners in this struggle will be the manufacturers that manage to offer the best price-performance ratio. As 5G technology expands and Device prices continue to fall, and we can expect this trend to solidify in the coming years.

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