iPhone outperforms Xiaomi and Huawei at home. Apple recovers sales in China

Apple achieved this and once again ranked second in market share in China with the launch of the iPhone 16.

iPhone 16 is successful in China

Everything seems to indicate that the iPhone 16 has been accepted by the Chinese, at least that’s what the numbers published by IDC show. Cupertinos improve their position in terms of market share in the eastern country. Although Apple has made its presence in China difficult and its rivals are increasingly following them, Users know what technological progress is with iPhone 16 Although artificial intelligence does not yet have a clear fate in this region.

iPhone 16 saved Apple’s presence in China

Apple positions itself in second place in the third quarter of 2024It’s one of the most anticipated comebacks on the list because of what it means for the brand’s iPhone sales. The current share is 15.6%, only behind Vivo, which has 18.6%.. The incredible thing is that Apple has surpassed its staunchest Chinese rivals such as Huawei and Xiaomi, which have a share of 15.3% and 14.8%.

What’s interesting is that Applebut in the quarter of the same period last year, Participation was 16.1 percent. There was only a 0.3% decrease on an annual basis. Mobile phone shipments in China reached 68.8 million, up 3.2% year on year. There’s no reason for Huawei to be discouraged purely because it ranked third but Its growth was incredible compared to last year; 42% per year.

IDC chart of top 5 mobile brands in China

Market share of major mobile device brands in China Q3 2024

IDC highlights that overall growth was driven by “an increase in device upgrades due to continued pent-up demand.”According to Arthur Guo, senior research analyst at IDC Customer System Research in China. It is predicted that the iPhone will sell better in the future thanks to artificial intelligence, but this is not yet known.

Apple’s competition won’t be easy, at least in China

The situation is complicated considering that Apple will soon reach No. 1 in China.. Vivo maintains its position thanks to its product positioning strategy in both major and secondary brands. Huawei hopes to continue growing with the introduction of the first trifold foldable device.

Xiaomi continues to grow for the fifth consecutive quarter and This is because consumers prefer it because of its affordable prices.. Honor continued to remain in the top 5 due to the sales of a popular model such as the X50, as well as new products such as Magic Flip and Magic V3, which kept Honor in second place in the foldable devices category this quarter.

User holding an iPhone

iPhone 16 includes a significant improvement in its cameras

This market in China is expected to grow further in the fourth quarter and by the end of the year. According to IDC Asia/Pacific customer device research analyst Jacob Zhu, Early announcements from big brands and the Singles’ Day shopping festival will be important thus recording good numbers in mobile phone sales in this region closing 2024.

Apple could get close to #1, but with an AI alternative already allowed in China in 2025 and the expected launch of the iPhone SE 4, that’s likely to happen.

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Source: i Padizate

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