The behavior in the sale of iPhone 16 cannot be foreseen for Apple. On the one hand, it varies according to its predecessor, while on the other hand, it has increased due to a close price increase. Despite all the scenarios, for several months, one of the iPhone 16 models set itself as the favorite of customers.

The latest report of the CIRP consultant shed light on the commercial performance of different iPhone 16 models in the US market in the first quarter of 2025. Although the analysis emerged, both the winners and the losers on the new line, the surprise was the performance of the iPhone 16 Pro, which was positioned as a great victim in this period.

IPhone 16 Pro on the way iPhone 16 Pro Sarp

According to the data published, the sales composition between the first four models of the iPhone 16 experienced significant changes. High -end models, IPhone 16 Pro and iPhone 16 Pro Max represented 38% of total iPhone sales in a quarter.

Assumes this figure IPhone 15 Pro and the iPhone 15 Pro Max reach a remarkable decline compared to 45% In the same period of the previous year. In contrast, the iPhone 16 Plus hired a market share similar to its predecessor iPhone 15 Plus.

IPhone sales 16 United States in the first quarter 2025 CIRP

The real hero in terms of growth Basic iPhone 16 with a market share that reaches 20% of the sales of new iPhone units in the USA. This fact strongly compares 14% of the iPhone 15 in the same quarter of the previous year, which shows that there is a change in consumer preferences.

In this way, the iPhone 16 Pro Max performed similar to that of its predecessor, IPhone 16 Pro, the smallest model of the high range, experienced a significant decrease in sales shareIn the first quarter of 2024, it is only 17% from 22% to 2025 in the same period.

Everything shows that the strategy of presenting a more talented entry model will convince the segment of consumers who can consider the Pro model at any time. However, Pro Line’s performance may change once again this year after the predictable launch of the iPhone 17 Air.

With an ultra -connected design and iPhone 17 AIR, where the 6.6 -inch screen is rumored, Apple may attract the attention of users looking for a balance between size and lightness.Adding a new variable to the sales dynamics of different iPhone models.

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