The last image published in the Chinese social network Weibo, which was reproduced by Canals and Omdia in X, has recently drew attention. The European Market seems an old acquaintance in terms of sales that exceed Apple, which is the Xiaomi and occupy the second position. Samsung is not enough to maintain its first position, but falls. What did Xiaomi do to deserve this second place? Things will be interesting in the next quarter because Apple will naturally be attacked by the launch of the iPhone 17 series.

Apple was not so successful in the sale of the European Region in the second quarter of 2025.

Cupertino’s ranks third with 21%market share About the same period but last year. There is no doubt that even if it is not enough to keep the second place, which is currently Xiaomi, the brand is the least ups and down. Perhaps it is normal considering that the second quarter of any year may be weak for Apple without any planned launch.. The last iPhone launch was made with the iPhone, but it was a hero in the first quarter of this year.

Xiaomi’s success stems from the fact that the smart mobile catalog is well positioned both in the middle and low.Models Balanced Feature conditions and price are an authentic call to draw attention to Apple and Samsung Although this is true that they have various options, they are not distinguished as the cheapest. Xiaomi’s high fan, the Xring 01 chip and Xiaomi 15S Pro as a powerful mobile phone in Ultra in Ultra and continuous Xiaomi 14, taking into account that they have added a relevant collaboration.

Smart Mobile Sales in the second quarter of 2025 in Europe

Podium is sure that other competitors are growing enough

As we can see in the graph presented by channels and omdia, Lenovo and Realme available though The brand, which manages Motorola’s smart phones, had a very difficult setback, 18% decrease This leaves with 5%market share. Realme has grown very close to Lenovo with a market share of 4%.. In general, the European market decreased by 5%in total. Although there was nothing strange in the second quarter, a decrease was noticed, China recorded the same phenomenon And it is very likely and natural that this will only be in the middle of 2025.

The rest of the 2025 will be very interesting for the versions that are about to arrive. And where is this place Apple can benefit from two consecutive growth neighborhoods. Given the percentage of market share of Samsung, we do not believe that it can be dethroned, but at least we get rid of the second place. Will the iPhone 17 be enough?

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