According to Eddie Cue, Apple TV has many more subscribers than everyone realizes.

WITH AppleTVknown as Apple TV+, which debuted in 2019, Apple had refused to publicly share some key statistics until yesterday. Thus, it is unknown exactly how much money it generates, how much the company spends on developing original products, and how many subscribers the platform has.

Everything known or speculated about Apple TV is based on numbers or anecdotal reports. However, in a rather curious decision Eddie Q reported that the streaming service He has a lot more clients than everyone thinks.. This was stated by the senior vice president of service for the apple company while participating in a podcast. Citybelonging insider Matthew Belloni.

While the episode will be published later Tuesday, Belloni shared the executive’s comments in his website newsletter washer. As such, it said it has consulted with the aforementioned individuals about whether the third-party estimates that place the Apple TV in that range are correct. 40 to 45 million subscribers worldwide.

While not abandoning the secrecy that characterizes Apple regarding its streaming platform, Eddie Cue emphasized that the aforementioned numbers do not reflect reality. “We haven’t disclosed our numbers, but we are well above those numbers.”– he explained, referring to the unofficial number of subscribers.

Apple is pleased with the performance of Apple TV

Q also emphasized that creating a subscriber base from scratch It’s a difficult task; especially with an offering like Apple TV, which focuses exclusively on original series and movies (excluding sporting events, of course). A challenge that has been exacerbated by emergencies such as the COVID-19 pandemic and Hollywood union protests.

Interestingly, the Apple executive admitted that they know how to stay below the number of customers they targetbut they are happy with the current service. “It’s a lot harder than it looks. I didn’t foresee us going through a year and a half without being able to produce anything, or a nine-month strike. So we’re a little bit behind where I wanted to be, but where we are today is fantastic,” he commented.

Of course, it’s impossible to know today that Q and Cupertino consider “significantly more” than 45 million subscribers. At least as long as Apple TV numbers continue to be kept under wraps, the company doesn’t seem interested in revealing it.

Regardless of the number of Apple TV subscribers, it is assumed that the streaming platform is still far from economically profitable. According to Informationthe service presumably results in annual losses over 1 billion dollars.

Apple has already committed more than $20 billion in original production funding for its catalog of TV shows and films. And although these are gigantic figures, the company can afford to pay for them without any problems. Let’s not forget that in 2024 alone, Californians billed more than $391 billion, with profits exceeding $93 billion.

This doesn’t mean Apple TV can operate at a loss forever.. However, it is clear that today the focus is on continuing to achieve successes of the caliber Severance pay, Ted Lasso or Studioamong others.