Apple iPhone 14 Event: Dynamic Islands, Satellite Communications and the Ever-Increasing Need for New Inventions

Apple for the first time in three years held key note face to face at the Steve Jobs Theater. He did it through the front door, inviting a huge group of journalists and communicators from all over the world, including hypertext– so that we can have contact with your new iphone 14, iphone 14 pro. Also his new smart watch offering, Apple Watch Ultra and AirPods Pro 2a new version of one of the most successful products in the history of the company.

And if there’s one thing that Apple excels at, it’s make your own their sentences, although they do not necessarily come first, second, or fourth. The iPhone 14 Pro isn’t the first smartphone to feature a screen punch to avoid including a notch. Not even the first with a resolution of 48 megapixels in the camera. It’s also not the first phone with a screen. always on, they are not the first to make smart watches for sports and extreme situations. And they’re definitely not the first to offer noise canceling headphones.

But it’s the only company that, thanks to very deep integration of hardware and software, offers all this and more. They do it in ways and means that no other manufacturer could, unless they decide to go down the path of developing Apple products.

Yes, I doubt anyone would upgrade their iPhone 13 to iPhone 14 just for this. dynamic island, suggestion to integrate iOS 16 with screen punch. Or that the temperature sensor is enough for someone with an Apple Watch Series 7 to opt for the Series 8. But it’s the constant evolution, the urgency for Apple to always improve on what was already considered the industry standard, that makes them unique.

Someone with an iPhone X, iPhone Xs, or iPhone 11 will see significant added value when they decide to upgrade to the iPhone 14. People with an Apple Watch Series 3 or Series 4 will see a significant jump in quality from the Series 8. But then again, we will see that the rest of the industry will take note and try to catch up with what Apple unveiled at its September event.

iPhone 14 Pro, a leap that contrasts with the iPhone 14 succession

iphone 14 pro This is a bigger jump than I expected. The leaks, taken individually, don’t represent the entire product and everything Apple has been able to pack into such a thin and small device. A significantly better camera, a screen that leaves excavationwhich is always on, and other near-fantastic features such as satellite communications in case of emergencies prove that the smartphone is simply second to none.

They continue to amaze with the advancements and improvements in their processor division. The A16 Bionic is faster than ever and they don’t exaggerate when they claim to be superior in terms of performance and speed over all the competition.

But iphone 14 contrasts with its continuity. Maybe more is not needed. But Apple has chosen to showcase its great innovations — across almost its entire product line — with its professional product line. It seems to be the new normal at Apple.

The Apple Watch Ultra is surprising, but the Apple Watch Series 8 is in the same situation as the iPhone 14.

The Apple Watch Ultra is also surprising. It never ceases to amaze me how much technology and innovation can be packed into something as small as a smartwatch. The list of news about the device is longer than you might expect.

I am also surprised that this device is intended for a relatively narrow audience: people who are very active in sports. Thus, Apple enters into competition with companies such as Garmin, which retain a fairly strong control over this market. And beware, anyone who thinks the price of the Apple Watch Ultra won’t be a bestseller should just look at the price of its newer competitors.

But the Apple Watch Series 8 is in the same situation as the iPhone 14. Design, features and a consistent offering with the only addition of a new temperature sensor. The big news seems to be in store each year for a new line. Ultra devices.

In both cases, this is not necessarily bad news. But the question inevitably arises: is it really necessary to change the version of hardware every year if there are no noticeable improvements? we really need sets a new one every 365 days?

AirPods Pro 2: it’s about time

The Apple headphone line follows the principle of not updating every year. AirPods were introduced in September 2016 and have only been updated three times. AirPods Pro were introduced on October 30, 2019, and in September 2022 we received our first hardware update.

After three years, we finally received the long-awaited device update. More autonomy, easier to find if we lose them, but above all better sound quality thanks to new internals, volume up and down gestures and a much more effective noise reduction system.

The AirPods Pro have been the best headphones I’ve had for everyday use in these three years. They are small, practical, with good sound and decent noise cancellation considering the size of the headphones. AirPods Pro 2 have clearly improved in every aspect. And my first tests during hands up per key note they confirm it.

In the post-pandemic world, Apple’s position is starting to get a little out of touch with reality.

If the presence of journalists, communicators and developers during the WWDC 2022 keynote was a pilot test, then apple event The iPhone 14 was the company’s triumphant return to a post-pandemic world where we look at technology differently.

Behind all those innovations that any fan of technology cannot help but admire, there is a reality that is still hidden but is becoming more and more real: we are no longer the same. We no longer see this new iPhone with the same eyes. We don’t worry anymore. This is evidenced by data on sales of technology products. Our priorities have changed both as consumers and as communicators.

During this trip, for the first time, I had moments of relative discomfort during an event. positive message in key note how the Apple Watch can change your life or how the iPhone 14 can save it The 14 has disappeared into the maelstrom of journalists who needed to take photos and videos. We are faced with a difficult reality: there are few devices for photo and video shooting.

Again, there is a dissociation between what happens inside Apple Park and what actually happens there. After the pandemic that affected everyone, a little more demo products and more space for our work would be very helpful. Also, less unnecessary insistence on completing our work – come on, take photos and videos – from the Apple team. After all, this is one of the largest companies in the world, located on one of the most impressive campuses ever built. There is room for more.

Also, this time, more than ever, I felt like the team of Apple professionals who are doing demonstrations in the area, hands up, actively tried to sell the most superficial characteristics of the products just introduced. Or maybe it’s always been that way, and the one who’s changed is me.

I suppose that Mansana – like virtually every multinational corporation today – is at a crossroads where they will have to rethink some principles for the next thirty or forty years. The dissonant tone that is sometimes felt in their advertising or the way they communicate new products has never been seen before. I insist, maybe it’s us.

But if Apple wants to keep our attention and our interest in this post-pandemic world we now live in, they will have to learn to change with us.