In 2017, Apple first introduced a red iPhone, and it wasn’t just a new color in the options list. Apple’s iPhone 7 (RED) Became the first iPhone to participate in the “Product(RED)” campaign launched in 2007 part of the profits made by the company and goes directly to the fight against AIDS.

The sense of solidarity of this launch was immediately reason enough for the device to be well received. However, the choice “perfect red” was the other key to successto conquer Chinese consumers, where the color has an important connotation.

solidarity iPhone

Five years after the launch of the first iPhone 7 (RED), not only has it adapted to Apple’s new design, it has also The company also made minor changes to the tone. These did not go unnoticed, as can be seen in the comparative image below, which speaks for itself.

This is how the hue of the RED iPhone changed

The first iPhone to be a part of this campaign, iPhone 7 (RED), was also the first red iPhone and won the appreciation of users. The hue was bright, the hue seemed to change depending on the light. The position of the Apple logo placed on the case and the back part were also a surprise thanks to the stainless steel.

The following year, Apple continued with the launch of the iPhone 8 RED, much redder than its predecessor and above all brighter. But that wasn’t the only change, Apple replaced the white front of the previous model with a black one, for many it provided an elegant and distinctive touch and included metal frames to match the new tone.

Since 2017, Apple has released a version of the iPhone as part of its Product Red campaign.

With each new edition, there were changes in tonality. But In addition to color, the use of new materials for the device case also affected.evolved from metal to porcelain.

since 2017 The RED iPhone has been a regular part of the company’s launchesIt was included in both iPhone updates offered in the last quarter of the year and new versions.

Thus, as at the launch iPhone SEThere is also a version in favor of this solidarity campaign.