They are suing Apple for allegedly tracking their users without their consent.

The privacy features that Apple makes so prominent among its products and services have been called into question in a new class-action lawsuit filed by Elliot Liebman. As reported Bloomberga New Yorker who also owns an iPhone 13, accuses the Cupertino-based company of recording private app activity without user consent. It also ensures that Apple’s privacy guarantees are “completely false”.

The claim is that Apple continues to collect information despite the fact that two features it includes in its products that allow users to restrict or completely restrict tracking work. One of them, remember option to disable analytics data sharing devices. In this way, we avoid that applications have a trail of information to improve or fix bugs. The second known measure to prevent app tracking for advertising purposes.

“Apple records, tracks, collects, and monetizes analytics data, including browsing history and activity information, regardless of any security measures or “privacy settings” that consumers take to protect their privacy.”

Consumers involved in the lawsuit cite research showing that Apple collects accurate user data in the App Store, your app store. They claim that the platform records every move, including the time an ad is viewed. Also what apps they searched for, how long they looked at the app, etc.

Apple collected accurate information through analysis of third-party applications.

On the other hand, the lawsuit also mentions how Apple collected accurate information from its users. by sending analytical data to the company by third-party applications.

“Through pervasive and illegal tracking and data collection, Apple is aware of even the most intimate and potentially embarrassing aspects of a user’s use of an app, whether or not the user accepts Apple’s illusory offer to keep such activities private.”

Apple, which has not yet made a decision on the matter, meanwhile continues to make progress in its intention to make advertising one of its main activities. This division is expected to generate more revenue than $30,000 million over the next four years, compared to the current $4 billion they generate. They intend to achieve this mainly by increasing the amount of advertising in some of their services, such as the App Store, the Maps application, etc.

All this, in addition, while the company offers the user the ability to prevent other applications from tracking his movements for advertising purposes.