Google alarm: Samsung is looking into Bing being the default search engine for its mobile phones

Bing has changed dramatically with the integration of features based on GPT-3 and now GPT-4, an artificial intelligence based on OpenAI. So much so that even Samsung plans to replace Google as the default search engine on their mobile phones and bet on the Microsoft search engine, as it turned out New York Times.

The aforementioned media outlet claims that Samsung’s intention to change the default search engine for its mobile phones became known to Google last March. Further, they indicate that The reaction of the company was “panic”.. And for the same reason, they undertook a radical modification of their search engine and the addition of new features controlled by artificial intelligence. Among them are a chatbot that is clearly more advanced than Microsoft’s, an image generator, and a feature for learning a new language through conversations with AI.

These are exactly the benefits that Microsoft has included in bing, and this led to a skyrocketing popularity of the company’s search engine. In particular, the new Bing has a chat section that runs on ChatGPTwhere users can make queries and receive personalized responses based on search results. The same chatbot can also generate images via DALL-E.

Google’s strategy to prevent Samsung from betting on Bing as its default search engine

We reiterate that Google’s response to Samsung’s intent has been to work around the clock on new AI-powered features for its search engine. In fact, the company plans to drastically change its search engine by adding new features that will not only match those of Microsoft and Bing, but also they would improve them too.

One of them, for example, would be chat bot features. It could be more advanced, with the ability to answer software development questions or generate code snippets. The chatbot can also personalize search results and web pages. For example, if a user wants to find activities near their home, they only need to ask Google and the AI ​​will only return matching results.

Google, in order to deal with the intention of Bing and Samsung to make this search engine the default, is also working on imager scanner or in a chatbot that users can use to search for songs.

nothing is closed

For now, yes, there are no more details about Samsung’s intention to include Bing as the default search engine on its mobile devices. In fact, the company is currently negotiating its contract with Google, so there is a chance that the situation will continue as it is now.

However, if this is finally implemented, it will be a very heavy blow to Google. Mainly because, judging by the details New York Times, the company will lose about $3 billion a year. in revenue from searches performed through Samsung devices.