It seems that the iPhone 14 cannot convince users at least as much as other generations.
The percentage of users who rated the iPhone 14 with 5 stars has dropped significantly compared to previous generations.
new ones iPhone 14 and iPhone 14 Pro may not be as convincing as previous generations According to a new study by excellent recipe. This study measured the 5-star rating users gave the iPhone 14 over a total of 600,000 internet reviews.
Men at work measured the percentage of 5-star reviews compared to the total and it turns out that the iPhone 14 has achieved the lowest percentage since the launch of the iPhone X. The study analyzes reviews since the iPhone 4, so we have a very good database.
Economists and data scientists at new product review website PerfectRec analyzed 13 years of user-generated iPhone reviews, tracking consumers’ changing perceptions of the world’s most successful tech product over time. From 2012 to 2021, we found that consumers rate each new generation iPhone better than the previous one, starting with the iPhone 5.
iPhone 14 is not the most valuable
One thing that can be seen from this work is that Almost every year, 5-star iPhone reviews increase significantly. With the exception of the iPhone 5, each new generation of iPhone has improved or matched the data of the previous one. Until the iPhone 14 arrives.
Reportedly, 72% of users rate the iPhone 14 with 5 stars. That’s not bad until you compare it to the previous generation. With the iPhone 13, 80% of the ratings were 5 stars.
The percentage of 5-star reviews has dropped a lot this year
And something similar is happening with the iPhone 14 Pro and iPhone 14 Pro Max. There is the first 76% star reviews, by 84% of the previous generation. And iPhone 14 Pro Max gets 80% 5-star reviewsFor 86% of iPhone 13 Pro Max.
We looked at the base iPhone model released each year between 2011 and 2022 and determined the percentage of all user-generated five-star reviews. The base model of the iPhone is typically Apple’s best-selling model in each generation and receives the most user-generated reviews. During this period, the share of five-star reviews for the base-model iPhone increased steadily, from 65% for the iPhone 5 to 80% for the iPhone 13.
This data contrasts sharply with the data that Apple revealed at its last Q2 2023 financial results conference. Tim Cook assured 99% customer satisfaction with iPhone 14. Something that contradicts this data collected by this study.
Source: i Padizate
