Hilarious Apple health privacy commercial

Fun ad campaign just launched Manzana to promote its privacy tools on the one hand and its health features on the other.

With Apple’s privacy protections built into all of its devices and services, the company is committed to ensuring users that their health information remains safe within the Apple ecosystem.

Apple lists four pillars of privacy that apply both generally at Apple and specifically to health data:

• Data minimization: Only a minimum of health data is transmitted to Apple’s servers, ensuring users that the vast majority of data cannot be compromised.
• On-Device Processing: Due to the principle of data minimization, Apple intentionally built its products and services to perform the greatest possible processing of data directly on users’ devices, limiting the data that must be sent to Apple in the first place.
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  Transparency and control: Apple says data is only shared with the user’s explicit permission, and the company has created clear permission prompts to give you granular control over what health data you share with whom, as well as reminders of what data you share. share with whom. is divided. When using HealthKit, third parties attempting to access your health data must provide a rationale for such access, include a privacy policy, and may not use or sell your health data for promotional purposes. Any health data these apps receive through HealthKit goes directly to the apps and prevents Apple from treating them as an intermediary.
• Security: All health data is encrypted on the device, with the exception of medical identification data, which may be displayed on your iPhone’s lock screen to assist first responders and others who may need assistance in an emergency.