Rivia lands in Europe at the hands of the Amazon

In a matter of days Rivian to make long-awaited debut in Europe. However, this will not be with its R1S and R1T models available for some time in the United States, but with Amazon’s electric trucks.

As reported bloombergIn the coming weeks Amazon to deploy 300 Rivian electric trucks in Germany. In particular, in the cities of Munich, Berlin and Düsseldorf. All indications are that this will be the first step towards wider adoption of these delivery vehicles in the region.

Rivian’s European landing is an important step forward in a massive plan co-developed with the e-commerce giant founded by Jeff Bezos. Recall that Amazon has acquired 100,000 electric trucks as part of its strategy to become a zero-carbon company by 2040.

The firm, run by Andy Jassi, uses these Van electricity for delivery to different parts of the United States. Although the pace of Rivian production was far from what was originally planned. The electric car maker was expected to provide 10,000 units to Amazon in North America by the end of 2022. reached only 3000.

The latter makes the decision to expand beyond the US before completing deliveries there somewhat startling. However, it is clear that the public exposure of Amazon’s electric trucks could serve Rivian promotion vehicle in Europe. Especially in Germany, a country with such a deeply rooted automotive industry.

Rivian to have European premiere of Amazon electric trucks

The arrival of Amazon’s electric trucks in Europe could also be a show of force, despite some of Rivian’s recent troubles. Recall that the manufacturer of electric vehicles signed a memorandum of understanding with Mercedes-Benz invest and co-manage medium and large electric van factory. The cars in question will be produced in the Polish city of Jawor and will enter the market from 2025.

However, the initial announcement in September 2022 was short-lived. In December, Rivian announced that it would not end up doing a deal with the German automaker. The American firm argued that focusing on existing commercial and consumer businesses was the most attractive for short-term value maximization.

Meanwhile, in early February of this year, Rivian announced that it was laying off 6 percent of its employees. It is worth clarifying that the measure, which affected about 840 employees, did not affect the production line of electric vehicles. That’s because none of those affected by the cuts worked at the Normal, Illinois plant where the brand’s models are made.

During 2022, Rivian’s share price has fallen by more than 80%. And while the downtrend has also carried over into 2023, the company is aiming to reverse it. Yesterday the people of Irvine, California, announced the production of 13,992 electric vehicles in the second trimester; higher figure than analysts expected.

Those who led R. J. Scaringe save your projection produce 50,000 cars this year, including the R1T and R1S models, as well as Amazon electric trucks. If this happens, the number of units produced in 2022 will more than double. The news had a positive effect on the market, with stocks in New York up over 15%.