Do you want more people to eat vegan food? Don’t call them that

There are many reasons why a person might choose vegetarian or vegan. From preventing animal cruelty to taking care of your health and of course protecting the planet. The latter is important; Well, if everyone changed their diet to these formats, then they would be reduced significantly. 70% carbon footprint associated with food. It is also not necessary to do this completely. It is enough to reduce meat consumption, thus taking care of health and preventing climate change. This victory victory. In fact, something as simple as giving up meat on Fridays for religious reasons is already having a positive impact on the planet. The problem is that there are people who categorically refuse to make such changes in their diet, to the point that labeling of vegan or vegetarian products become Red flag when choosing what to drink.

This is the conclusion of a study recently published in the journal appetitehand in hand with scientists from Massachusetts Institute of Technology (MIT). It was held during the congress of the institution, as participants of which were participants who did not know that they were participants in the investigation. Thus, it has been observed that the labeling of vegan or vegetarian products is seen as something negative.

Thus, it is concluded that if we want to reduce emissions from food It would be desirable to remove these labels. This is not about deceiving the consumer, but about not clarifying. Of course, for the good of the planet.

When labeling vegan and vegetarian products is unnecessary

For this study, a menu of two options was prepared with an indication of the ingredients contained in them. All menus the first option was vegan, but only half were labeled as such. The rest of the menus had ingredients so it was obvious it was vegan but it wasn’t listed as such.

Thus, they observed that the omnivorous participants preferred the first option when it didn’t have a vegan label on it. As for vegans or vegetarians, they weren’t bothered by having to read the ingredients when it wasn’t listed on the label. After all, they are already used to doing it.

What can be done?

The authors of the study suspect that the results are the product of biases vegan diet. For this reason, he recommends that this refinement not be included in this type of menu.

In this way, a plant-based diet can be promoted without consumers feeling compelled to do so. They are the ones who make healthy and safe decisions for the planet without even realizing they are doing it.

And the thing is, he tagged This is very important when it comes to ingredients that may cause allergies or intolerances. But in these cases, it is enough to spend a little time reading.

We must remember that this is not just about methane emissions from livestock. All in all, Carbon footprint and water consumption obtained from the cultivation and transportation of these animals is very high. If this little hoax, which should not even be called a hoax, does any good, then it is only welcome.