Apple will analyze the alliance with Rivian: will the Apple Car be revived?

At the end of February, Manzana killed the project Apple car focus on artificial intelligence. And while some of the technology developed over the decade will be repurposed for other domestic initiatives, such as experiments with home robots, the Cupertino technology may not be completely eliminated from the electric vehicle market. AND Rivia may be the key to this story.

In accordance with DigiTimesApple will be exploring a possible alliance with the US electric vehicle maker, with Rivian emerging as a leading candidate. According to the aforementioned media, this could have happened due to speculation that circulated in the supply chain of the Cupertino firm.

The same report acknowledges that It is not certain what the extent of the proposed association between the companies may be.. It’s speculated that Apple could see Rivian as a springboard to capitalize on 10 years of development on its Project Titan self-driving system. That is, Apple Car technology comes to market, but without the need to produce your own car.

How much truth can there be in all this? It’s impossible to know. What do you publish DigiTimes doesn’t offer any details and it is based solely and exclusively on speculation. So, more than ever, you should view Apple’s apparent interest in Rivian with a grain of salt and a great deal of caution.

Apple’s supposed interest in Rivian is felt in the market

No matter how much support is published DigiTimesApple’s supposed interest in Rivian was felt in the market. As noted Investor business diaryelectric car maker share price jumped by 8% during negotiations before the market opening, it was trading above $11.

Rivian stock closed yesterday at $10.33 per share. The company just had a very turbulent April, to the point where its share price fell to an all-time low and was trading below $9.

Even if Apple’s interest turns out to be false, Rivian could use the news to gain a little more exposure in the market. The firm, led by RJ Scaringe, is facing a fairly challenging 2023 with layoffs and is in a crucial phase of accelerating the pace of its product lines ahead of the launch of the new R2, R3 and R3X, which it aims to hit the market from 2026.

For Apple, trying to take advantage of the technologies it has developed for the world of electric and autonomous cars makes sense. After all, the company not only spent many years creating a truncated Apple Car, but also billions of dollars. But the reality is that those on the block have no intention of leaving their systems available to anyone, and that any hypothetical alliance—with Rivian or not—would be on their terms. That’s why, until more details emerge, this will remain just another rumor among many that arise year after year.