roroa young woman with a caramel voice, rosy cheeks and an innocent look framed by large glasses, became very famous in social media lately for the videos in which she spoils her boyfriend in the most incredible ways. If he likes a sandwich, they make it from scratch, including the bread. If there’s a book he wants to read, he’ll bind it. Even if she wants Spain to win the European Cup, she invites friends over for dinner and makes them a Spanish snack. Also from scratch, of course. There’s no evidence that he was behind either of the two goals that gave Spain the win, but nothing would surprise us. Jokes aside, Roro is the Spanish example trade wifea rare phenomenon in Spain, but one that has long been a concern in the United States.
The term “tradwife” is an abbreviation for “traditional wife” or, in Spanish, “esposa traditional.” In recent years, American social media has been flooded with videos of women dressed as traditional wives from the 1950s. cook or serve their husbands in all your desires. They speak in the same sweet voice that Roro uses, further emphasizing their role as “good girls”. Everything seems innocent, but the truth is that it is not.
American psychologists They expressed their concern about the direction this movement could take. They believe that their emergence is a result of the rise of the far right in their country. Moreover, they believe that, unconsciously, it could make this boom even stronger. But how could this be? Is it possible that the emergence of Roro in Spain has a similar explanation? Pablo did not ask us, but we are going to analyze the tradwife movement.
Gender roles threatened by tradwife movement
In an article published in ForbesAmerican psychologist Mark Travers remember, that gender roles For centuries they wore a corset. The role of a woman was to take care of the home and family, and men had to work to be the breadwinner. Anyone who deviated from this rule was practically disowned.
Fortunately, feminist movement of the mid-20th century He asserted the possibility of choice. That both men and women could freely decide whether they wanted to work or devote themselves to caring for their families with body and soul. Over time, of course, many other rights were asserted that women were systematically denied. But let us focus on this internal part.
Nowadays, in many countries and cultures, women who stay at home and take care of the family do so because they want to, not because of imposed obligations. On the other hand, those who choose to work supposedly have the same rights as their male counterparts. This still needs to be perfectedWe may not believe that everything is perfect, but we are on the path.
Unfortunately, the tradwife movement, despite its apparent innocencecan make us take many steps back along this path. And these women who agree with their husbands in everything may justify themselves by saying that they do it voluntarily, but consciously or unconsciously they perpetuate those corset roles that were so costly to abandon.
sweet conservatism
Both Roro and the other traditional wives exploit the attractive part of a traditional wife. The soft voice, the beautiful aprons, the angelic make-up… No one could imagine that these fragile women give wings conservative movement. But that’s what they do.
Caroline Mairpsychologist and fashion consultant, explained in statements popsacchar that the way women dress or wear makeup has a lot more power than we think. Red lipstickfor example, became a symbol of American suffragettes who sought to attract attention so that their demands would not go unnoticed. In the 1960s, the Black Panthers smashed afro curls to the wind and rejected the straighteners and rectifiers in protest against racism.
Lately we can see many social media influencers sporting hair and makeup in that cute and vintage style that we also see in the tradwife movement. Barbicore or coquette style are simply outfits that seemingly have nothing to do with gender roles, but the women who defend this traditional feminine role create the impression much more attractive.
The Dangers of the Tradwife Movement
In 2010, a study was published that analyzed female motivation in their gender behavior. A distinction was made between those who, whatever role they chose, did so in autonomous and, on the other hand, those who felt pressure from conventions.
When checking your level of self-esteemit was seen that they were much greater in those who chose themselves. Those who followed established gender roles simply because it was the “right” thing to do had worse self-esteem, which ultimately affected their mental health.
The tradwife movement defends this autonomy. They are supposedly women who have decided for themselves that they want to serve their husbands. However, they paint it so attractively that little by little their message can take us back in time. You may end up believing that this is what you need to do because it is beautiful and looks good. If this happens, we will go back to a situation where women lack self-esteem because they feel they do not have the right to choose who they want to be.
What about Roro?
In several interviews with the Spanish media, Roro stated that his only intention is to show what he can do. He is a good cook and wants to Show your recipes. To do this, he decided to try this style and, seeing how well it suited him, he continued to use it.
It may be true that he did not intend to facilitate this. conservative stylebut that he achieves this is an indisputable fact.
Just take a look at social media to see a ton of posts from men arguing that there should be more women like her. They point out that any man would like such a woman, regardless of her ideology, and dismiss those who freely decide to make a professional career or life. authorizedThey are not interested in women’s empowerment. They prefer to have a maid.
Unfortunately, in recent years we have seen conservative and far-right ideologies open a huge hole in the Spanish political landscape. That is why it does not seem a coincidence that Roro’s “tradwife” videos have become so famous. What This does not mean that she is an extremist.not at all. But their videos bring these extremists to light. We see that there are a terrifying number of men who still think that a woman’s role is to serve her man. The rest remains in the background.
As long as we give wings to these videos, this ideology will continue to grow, and little by little we will begin to travel in time. It will be a journey in which feminist struggle The one who gave us so much will lose most of what he won the hard way. The memes about Roro and her boyfriend Pablo are funny. But let’s not lose sight of what your videos can achieve. It’s much more dangerous than that innocent voice would lead us to believe.
Source: Hiper Textual
