The PPA aims to provide advertisers with aggregate data on ad performance without tracking individual users. Mozilla said it does not share this aggregated information, which includes “differentiated privacy noise,” with anyone about browsing data. The feature currently only works on a few US sites and can be disabled by users at any time.
Mozilla defended the initiative, with Firefox CTO Bobby Holley explaining it as a need to combat pervasive online surveillance.
Despite Mozilla’s assurances, the move has sparked controversy among users, with some seeing the PPA as a positive step toward reducing cross-site tracking, while others question its effectiveness.
Source: Ferra
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