Who is Denza? BYD premium brand arrives in Spain, which makes the lack of Audi, Mercedes-Benz and BMW

Today, car brands of the premium segment have a new enemy, which should be worried about in the European market. Denza He just landed on the old continent, announcing that During the third quarter of 2025, their cars will begin to roll along the Spanish roads And those of the rest of the EU countries. If your name does not sound for you, do not worry, it does not mean that it is again created: they carry more than 15 years In the car world.

In 2010, Byd and Daimler They have reached a cooperation agreement to create Denza, which has so far established itself as Byd Premium Brand, The manufacturer of the plugin is in a car that sells more vehicles across the planet. Now, after more than 15 years of experience in the Asian market, Denza makes a jump on European landsField

Despite this, despite the fact that it is part of the BYD group, it has its own logo, a very specific design line and several most advanced proprietary technologies of the World Electric Park. In fact, he uses the research and production resources of the matrix, but develops his vehicles in the other way, much more complicated and focused on More premium segmentField

Denza Z9GT is a very good example of what the brand is capable of, and also The first 100% electric car that will be sold in Europe From the third quarter of 2025. But what does he have a special Denza?

Who is Denza?

As we have already mentioned Denza is not a part of zeroThe field is actually not even a brand with a little luggage in the world of a car. He was born in 2010 With the intention of transferring the design and advantages of BYD to the next level, calmly taking any step in the Asian market.

In fact, his first important announcement did not reach until 2014, when it was sold on the sale of its first electric car with the vanguard design and the best result served by BYD. The brand replaced the excellent reputation in the premium segment in China, offering excellent Portolio Hybrid technologies From the highest level.

2021 was an excellent year for denial when they processed the image of their brand until this became a conglomerate right now. Over the past two years, they launched Denza D9, The first minivan of the brand, which has already appeared what the company intended to do with the international market.

2024 devoted it to the development of vehicles for the Western market, which led them to consolidation, Even a few hours after your announcementAs one of the new favorite brands of the premium segment in Europe.

Is this a good brand of electric vehicles?

Affairs European industryAlthough the field at its beginning was intended for the production and sale of vehicles in China, the brand was created with European identity, offering the luxury of brands such as Mercedes, Audi or BMW, and the merger with it with it more advanced technologies for hybridization and electrificationField

Thus, it denies not only extensive experience from the production of electric vehicles, but also one of Chinese brands with a more European essence of panoramaMost of the guilt is the field – its design director, German Wolfgang Egger, one of the most important designers over the past 30 years in the automotive industry. This is the one who signs such bodies as Z9GT, one of the most impressive, beautiful and elegant electric vehicles at the moment.

He denies not only in his hand in one of the most advanced electrical ecosystems on the planet or in a template of more than 1200 employees, but also an ambition to become one of the brands that the best roads prevent the comfort of an elevated internal interior and an elegant exterior, at the same time aggressive.

We don’t know at the moment Prices that Denza will manage in EuropeAlthough his catalog in China allows us to see a couple of interesting figures. Completely electric Z9GT is sold for 45,500 euros for changes, and the D9 minivan is about 51,000 euros to change.