If you have been an Amazon customer for years, you know that the company has a subscription service that makes you a VIP customer. This service called Prime allows you to enjoy all the benefits of the company, both cultural and material.
Amazon Prime was born in the United States with a very clear intention: to offer free shipping and the best after sales service. In this way, Amazon was able to build a vast customer network in the richest country in the world at a time when online shopping was in the minority.
And if we look at how Prime is doing in the US, it makes sense that in Spain we are facing its third increase in five years: in 2005 it was $79/year for Prime, and in 2022 it’s already $139/year. Almost double increase.
In Spain, we have not experienced such growth in absolute terms.since deliveries to a friendly country on the other side of the pond become much more expensive (distances there are measured in thousands of kilometers, and in our country they usually do not exceed several hundred kilometers), but we are going up.
Important: Amazon Prime rises from €3.99 per month to €4.99. And if we opt for an annual subscription, Prime will go up from €36.00 to €49.90.. Interestingly, the monthly increase gives an additional cost of 12 euros per year, while the annual increase makes a difference of 14 euros.
“The reasons for this change are related to a general and significant increase in the level of spending due to rising inflation, which affects the specific costs of the Prime service in Spain, and is related to external circumstances that are beyond the control of Amazon,” he explains. , Amazon in its press release.
The funniest thing is This increase is in harmony with the price increase that was approved 6 months ago in the US, when the war in Ukraine had not yet begun. and inflation did not exist, so it seems more of an excuse than a cause.
The price increase will affect renewals and new customers as of September 15, 2022. What times are those in which it cost only 20 euros a year.
Source: Computer Hoy
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
