Also TikTok watch with interest the world of music streaming. A patent filed in the US leaves no room for misunderstanding: the Chinese giant now also wants to celebrate Spotify, Apple Music and company. The new brand is called TikTok music and predicts an entrance of ByteDance in the on-demand music industry.
In addition, the Chinese giant would almost play at home: TikTok and the music they are double stranded. It is precisely the social network that, thanks to the viral videos of its users, has produced some of the most important musical hits of recent years. Users come across old songs or niche songs from semi-unknown authors, decide to use them for their videos and this is where the machine starts to shift. That number is being picked up by more and more users, like in a zombie epidemic, which reaches tens of millions of people in a few days. An in-depth analysis by the BBC told it: More than Spotify and Soundcloud, emerging artists are looking to TikTok as a possible launching pad to turn their careers.
All the more reason, the titans of the industry — from Apple to Spotify, through Tidal and Amazon — have more than a few reasons to watch with extreme trepidation at TikTok’s potentially looming and fierce competition. There is a risk that the application, which is very popular among young people, but not only, will steal important market shares from them.
TikTok Music is described as “a platform that allows users to buy, play, share and download music, songs, albums and lyrics”. Still reading the description on the trademark registration, it seems that TikTok Music will have its own app that is independent and different from the main social app. However, the integration with the latter could be decisive for the success of the new service.
Source: Lega Nerd
