While Instagram backs on his choices since he homologated one TikTokMeanwhile, new information from analysts at Insider Intelligence (formerly called eMarketer) appears to be revealing the future of many famous social networks.
The data seems to confirm that open challenge among Instagram And TikTok, with the latter ready to eat the road that separates him from the top, and the former to go right on with his work, collecting staggering numbers. Unfortunately, the same cannot be said of Facebook: According to the collected data, TikTok should be able to overcome Zuckerberg’s social network by this year.
There is not even peace for it YouTubewho instead appears to be next on the target list as by 2024 it must be overtaken by TikTok. Right now, YouTube is worth $948 million spent on influencer marketing, while Facebook is worth $739 million. TikTok currently stands at $774.8 million, a figure that makes it very close to its competitors.
The reports seem to estimate that the 74.5% of marketers Americans will use influencer marketing by 2022, a market whose spending will increase by 27.8% this year to 4.99 billion.
Source: Lega Nerd
