It took more than a decade from the outbreak of the phenomenon of youtuberof the influencer and from pennant. But here we are: after subjecting the members of the category to a thousand perils and an ordeal consisting of various legal, bureaucratic and fiscal obstacles, the Italian state finally ensures that the professional figure of the content creator.

The final text of the ddl Competition finally opens the doors to a process of regulation of the sector. A process, for the avoidance of doubt, which has yet to begin and which already promises to be very long and complex. But it is a first step and that is also why the many Italian influencers have something to celebrate.

The Competition Act is limited to mentioning – for the first time in an Italian law – the professional figure of the creator of the content – also defined ‘digital content creator‘-, then deferring the legal framework of this figure to a later stage, as well as creating mechanisms for resolving disputes between the creators and the platforms that host their content. The text remains vague, but it seems clear to us that the legislator’s intention is to protect influencers, for example in the case of arbitrary and unjustified suspensions of their accounts – which are today decided unilaterally by the platforms, without major appeal.

Go into the details of the text, al paragraph 1 of article 28, the Competition Act establishes the need for «l-bis) identification of specific categories of controls for creators of digital content, taking into account the economic activity carried out; l-ter) provision of alternative dispute resolution mechanisms between digital content creators and related platforms”.


Source: Lega Nerd

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