YouTube focuses on money to win the ongoing battle: It seems that while the various social networks are punching each other in the face with their vertical short video formats, the company is aiming to give more money to creators so that they get moving towards the stage.
Although it is known that TikTok winning this battle, and others are making similar products (such as Instagram’s Reels, YouTube’s Shorts, and Snapchat’s Spotlights), YouTube is increasingly investing in making videos.
Suffice it to say, if TikTok has invested $200 million in 2020 and aims to reach $1 billion in the next 3 years, YouTube has invested in the past 3 years. $30 billion in advertisinga terrifying figure.
THE issues with regard to short videos can be narrowed down to where the ad should be placed: if in fact a 30 second video would become uninteresting with an 8 second ad in the middle, it should also be said that placing the ADS between the one video and the other the conflict of who should get that money, the creator who preceded the ad or the one after it?
TikTok also faces a very difficult problem to solve: the Makers Fund it’s not growing, but the social network’s prominence is growing, and with it, the numbers shared between the different creators decrease from time to time.
Source: Lega Nerd
