In a Natrue survey, more than 2,000 people were interviewed to understand consumer perception through their preference for: app And QR code. These are tools that can integrate and render product information digital labels of the cosmetics More clearly. Most consumers prefer to use apps or other additional digital tools to get additional product information.
The price and the compatibility of the cosmetics with the skin type are the main selection criteria, then there are the ingredients. Natrue is an international association that currently has more than 6,500 natural and organic products.
Surveys are an important tool for us, they help us establish more defined guidelines to lead the world of cosmetics towards a greener horizon, in line with consumer expectations. Understanding buyer needs and building a relationship based on transparency and trust is fundamental, which is why at Natru we try to identify and communicate new trends. The result of our latest research is interesting because it shows how a practical application of technology can become a precious resource to make natural and organic cosmetics even more accessible to consumers.
Mark Smith, CEO of Natrue
Source: Lega Nerd
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
