Barilla: the new CEO is Gianluca Di Tondo

After a careful selection, the new one has been chosen Director from the group Barilla. Claudio Colzani left the position of CEO to Gianluca Di Tondoformer Group Chief Marketing Officer of the Group.

I thank Claudio for these ten years together, during which he has delivered significant growth that has made the Barilla Group exceptionally solid and able to face the challenges ahead with optimism. Purchasing behaviour, business models and distribution channels have changed in recent years. We want to be at the center of this change, opening our window to the world to always be more responsive to people’s needs. Gianluca Di Tondo, with his vision and experience, will be able to guide our company in the transformation process necessary to be even more competitive in the international scenario.

Guido Barilla, President of the Barilla Group

Gianluca Di Tondo is the right person to fill the role, given the long experience in Eat Drink on a commercial and marketing level.

I am incredibly happy, proud and grateful to the Board of Directors for this privilege. I certainly see three main priorities at the top of my agenda: making our brands even stronger in Italy and even better spokespersons in the world for the Italian way of understanding the joy of food; continue to cultivate our values ​​and our diversity, increase our people’s sense of belonging and attract new talent; recognized by consumers around the world as their trusted food company.

Gianluca Di Tondo, the new CEO of Barilla

Gianluca Di Tondo has been Group Chief Marketing Officer since 2020. He handled the birth of the line Barilla bronzeof the new logos Barilla and Mulino Bianco. Furthermore, the establishment of the Barilla Acceleration Team, a knowledge center for digital skills and Advanced Analytics in London. In addition, he has the role of chairman of the board of Pasta Evangelist.