Uber is launching Uber One with a flat rate backed by autonomous drivers.

Uber already has a flat rate service in Spain. Known as Uber One, which on Amazon might be Prime, just opened in the country. Thus, it joins the US, UK, France, Canada, Mexico, Australia, Taiwan and Chile, where it has gradually established itself since its first launch in 2021.

According to the company, Uber One already has 10 million subscribers across all regions. Thus, the goal of its launch in Spain is to increase the loyalty of users in the country and increase revenue – one of the goals that the technology company has been trying to achieve for many years in order to achieve profitability. In fact, and as they also comment, this system usually has a growth effect: Uber One users nearly double the number of orders than other clients.

Replacing the current Uber Eats Pass introduced in Spain for food delivery customers, Uber One aims to achieve greater savings for its users. One that integrates all existing membership models and affects all areas of the company. How many users have the flat rate restaurant version? Uber does not provide data on this, but they expect the total number of those who are now loyal to increase.

The most important thing about a service is its price. Uber One will have monthly cost €4.99. With this price they quote from the company to the media, the user amortizes the monthly price for just two perdis. For users who prefer to move the annual bonus will be worth 49.99 euros. The cost, which will include the following services:

1. The shipping cost for Uber Eats orders is €0.
2. Up to 5% off Uber Eats orders if the minimum order is €10 at Delivery and 20 euros in supermarkets.
3. 5% discount on economy class mobility services like UberX, UberX Saver – a model that encourages offerings when there are few drivers – and Green.
4. 10% discount on Premium services, which includes Comfort, Black and Van models.
5. Offers a 1-month free trial.
6. It also includes priority customer service.
7. As well as special offers and additional benefits.

With this approach, as the company points out, surprises within the application itself disappear. In other words, there will be no payment other than the obvious consumption along with the monthly flat rate.

Uber One, next to Rider Law

How could it be otherwise, the presentation of a flat-rate service that directly impacts Uber Eats had to go its own way with the rider model. The Uber One model will have no impact on rider revenue, the company said. It is expected that changes or increases in rates will, at least for the time being, the company itself. Which indicates that it will embrace variation thanks to an increase in fixed monthly payment customers.

Some bets that include news. Since September of this year, Uber has announced that it will return to the self-employment model. Along with fleet maintenance, it will remain with a hybrid system. Mainly to compete with Glovo, the Spanish unicorn, which has shown its cards from the very beginning: they will support the freelancer system with some variations in their labor relations.

The first of these will have to do with the tariff system. Glovo opted for a sort of auction where the price moved in a range where the riders could make their offer and this was accepted by the current demand. In the case of Uber, they point to a free pricing system where, instead of receiving notifications,orders available at this time and under such conditions will be disabled.

At the moment, they explain, they have been working on this system for two months with different tasks. The first one is to address the 80% drop in riders’ share that they lost during the Racers Act and which they claim has returned to their main competitor: Glovo. The second one is to see how far gum legislation for distributors can go.

“We talked a lot with the Government to correct all this”, explains Courtney Tims, director of Uber Eats Spain, “but eventually the model has to be approved by the Labor Inspectorate.” In other words, they are waiting to see how the checks promised by Labor Secretary Yolanda Diaz play out, backed by changes in delivery union models that have yet to come. If they exist, they will start in mid-2023 and last for years. And it will be at the moment when the new models are approved or not.