Some of the luxury brand stores Gucci will i accept payments in cryptocurrencies It’s an experiment, the company explains, looking to explore the potential of the so-called Web3.
It starts with a small group of single-brand stores in the US, the experiment should start at the end of May. Gucci accepts a wide variety of cryptocurrencies: not only that Ethereumthe one most commonly used for NFTs, but also: Bitcoin, Bitcoin Cash, Litecoin, Wrappeb Bitcoin, Dogecoin, Shiba Inu and five different stable coins (cryptocurrencies pegged to the dollar value).
It works like this: customers who want it can receive a QR code via email, which they can then link to their wallet and later use to pay for clothes and accessories with cryptocurrencies.
“Today we still underestimate the phenomenon of people who want to express their personalities in virtual worlds, using virtual products and a virtual avatar,” explains Robert Triefus, director of Gucci’s marketing department.
Gucci has long started flirting with the world of gaming, both by creating exclusive skins for some video games and by selling a special brand Xbox Series X. Gucci also recently bought a virtual space on The Sandbox, one of the first experiments in creating the so-called metaverse.
“Many people are willing to pay very high amounts for the NFT and for digital collectiblesthey want a second life metaverseTrifus added. “It is clear that there are great earning opportunities”
Source: Lega Nerd
