Twitter fears a flight of advertisers after the takeover of the company by Elon Musk. The theme is that of free speech, a priority for the Tesla founder, but an unknown factor for companies investing in advertising campaigns.
The fear is that big companies will withdraw from them advertising investments following an easing of policies that mitigate disinformation and the so-called hate speech There is a risk that the social network will become a bedlam that – more than now – is overrun by racism, homophobia and misogyny. And even if it doesn’t, it doesn’t matter, because very ideological pressure groups are already forming that urge multinationals to leave Twitter anyway, as a form of retaliation against Elon Musk, who hates circles of the radical left.
More than 20 organizations in the progressive world have signed a letter addressed to America’s largest corporations – from Coca-Cola to Disney. The contents of the letter sound like this: Take the money off Twitter and punish Musk for his crazy idea of wanting to relax the site’s policies.
You are Twitter’s largest advertiser, so your brands risk being associated with a platform that will amplify hate, extremism, disinformation and conspiracy theories. With your dollars you can finance another one vanity project Musk’s, whether they can serve to compel him to answer for his actions
is in the letter.
It is therefore not surprising that in a file that goes to the SECthe body that oversees the US stock exchange, the Twitter board now cite a possible mass flight from advertisers as one of the risks to its existence. Twitter today lives almost entirely off ads, despite exploring alternative revenue streams for quite some time now.
According to some press reconstructions, the first signs of a widespread panic among the advertisers of the social network are actually already visible. For example, according to AdAge, some companies have already turned to their ad agencies to understand how to move in the face of the change of ownership hypothesis within Twitter. Some companies would be willing to shut down the flow of money if the Twitter acquisition put the company in unpredictable or undesirable scenarios.
Source: Lega Nerd
