Today we had an interview with Christophe Schell, Intel’s head of sales and marketing. One of the biggest changes within the company is the IDM 2.0 strategy, where the company buys production capacity from others such as TSMC, establishes new factories and opens factories for production to other chip companies.
Christophe Schell
What has changed with the IDM 2.0 strategy? Christophe Schell: “You can call our rivals and friends ‘freedom’. The most important thing for us is to be able to deliver to our customers.
Our customers’ questions change: The first question they ask is the available capacity, but then they ask where the products are manufactured. It is becoming more and more important for our customers to produce closer to the consumer.
It is important not only to spread the factories, but also to spread the ecosystem involved in product production to the world. This should better prevent problems in the supply chain. If we examine the last two years, we must find solutions to prevent this from happening in the future.
He continues: “Something has changed in the last few years. Demand has increased, a million laptops are sold every day. This is related to the fact that these devices are sold more, because earlier there was an average per household, but now each family member has his own laptop. †
Intel hasn’t created much excitement around Arc. Earlier, you promised to deliver four million units. Will this still work? shell: “There is a clear leader in this market. We’re not after a sprint, but we know that gaining market share in the GPU market will be a marathon.”
Source: Hardware Info
