A new study reveals everything that’s wrong with the internet and how advertising companies are doing what they want with our online data. According to a report from the Irish Civil Liberties Council (ICCL), ad tech companies average our online behavior and location with advertisers. 747 times a day in the USA and 376 times a day in Europe.

The report describes this practice as follows: world’s biggest privacy breach and it indicates Google is the company that collects the most datausing a process called real-time bidding (RTB) to allow advertisers to target Internet users based on their online behavior and location.

Irish Civil Liberties Council report shows very worrying data

“RTB is the largest data breach ever recorded. It monitors and shares what people see online and their real-world location 294 billion times in the US and 197 billion times in Europe every day”

How RBT or companies collect data as sensitive as location

The RBT system or Real Time Bidding is the most common way of advertising on the internet. Adhere to real-time auction of different ad slots. Advertisers have the ability to bid for each of the impressions of an ad, in each ad slot of a website and at a given moment. So they can choose who sees their ads, where and when.

Private data of European and American internet users is then sent to companies around the world, including Russia and China, with no way to control what is done with the data.

It’s no surprise that Google is the one that collects the most data.

The main purpose of RTB is to presenting the most appropriate advertisement to potential customersand for this, it collects data from all users every time they access the internet. From the time you spend online on websites you visit to clicks on ads or your location. The Irish Freedoms Council says this data is collected 747 times a day in the US and 376 times a day in Europe.

In fact, Spain ranks as the third European country on average, although the United States is well above in terms of data collected. According to the data provided in the research, 426 times a day on average in Spain. More than one for every minute you connect.

Spain ranks third in terms of data collection

The figures presented for RTB emissions are an underestimate. Industry figures we rely on do not include streams from Facebook or Amazon.

These are very worrying data that Europe does not like at all. and close Digital Markets Law Take a precaution against this system by trying to prevent the uncontrolled sharing of this data, prepared by the European Parliament.