The year was 2019, and the fight for broadcast dominance was escalating as new players prepared for a scenario that changed without warning in 2020. Apple chose the streaming service Apple TV+, which will offer a catalog of original productions. Responsible for some of the most recognized talent in the industry. With great expectations and negative forecasts, the service improved and This March 25 marks five years since the announcement.

Despite the pandemic and the writers’ and actors’ strike, Apple TV+ has not caved in to the offer of offering original content, despite the successes and failures it has brought. In all cases the balance is positive. Well-known TV series, awards and very lucrative sports agreements are among the milestones of these five years.

Apple TV+ celebrates the fifth anniversary of its official announcement

A luxurious threesome

Ted Lasso becomes Apple TV+’s most watched original series

Apple TV+ launched on November 1, 2019. Newcomers included “The Morning Show,” “Ted Lasso” and “Severance” and the most promoted series on the platform.

Of the previous trio, the star cast of “The Morning Show” led by Jennifer Aniston, Hollywood’s highest-paid actresses Reese Witherspoon and Steve Carell suggested this would be Apple TV+’s first big hit.

It was the first season to win Apple an award after the first season. SAG Award for Best Actress in a Drama to Jennifer Anistonbut it did not emerge as the most successful.

Thus the charismatic story “Ted Lasso”The series, played by Jason Sudeikis, has become the most popular series on the platform to date.

From the first season to the third and final season, at least starring Sudeikis, The show has transcended the screen, created unexpected partnerships, and filled Apple TV+ with the industry’s most recognized awards.

pure science fiction

What would have been a crossover from the early years combined into series based on science fiction books. For this reason, Apple TV+ has financed and promoted series based on this genre, including “Foundation,” “Constellation,” “Silo” and “Invasion.” After its first season, most were renewed with new installments, but some had reduced budgets.

Previous ones and less prominent ones like “Seniority” or “Extrapolation” They have not gone unnoticed by critics, and despite Apple’s efforts, none have proven themselves as Ted Lasso’s successors.

History at the Oscars

Apple TV+ has become as obsessed with movies as it is with TV series. The wallet that supported him was a great help in purchasing well-known productions. in 2021 platform makes largest offer to acquire CODAthe winner of that year’s Sundance Virtual Film Festival and the highest-grossing film at that event to date.

The beautiful Apple TV+ movie CODA triumphed at the 94th Academy Awards in 2022, winning three statuettes, including the Oscar for best picture of the year. For this reason, Apple reached a historic milestone by becoming the first film from a streaming service to win the prestigious award for best picture.

Although Apple TV+ movies “The Moon Killers” and “Napoleon” were nominated in thirteen categories in 2024, expectations were not met.

An unexpected goal

Apple TV and MLS

Apple TV+ signed a ten-year, million-dollar agreement with Major League Soccer in 2022, ensuring the transmission of special content to all football match lovers through a special package offered to platform customers.

Although Lionel Messi’s signing to Inter Miami is a deal that provides positive figures for Apple, an unexpected increase in subscriptions to the service.

The big difference of Apple TV+

During Most streaming services continue to look for strategies to retain followers or generate more revenueApple TV+ does not rely on subscription to stay on air. Now, The platform focuses on strengthening its catalog and prestige.

According to the report, Apple TV + viewing rate increased by 42% in more than 100 countries in 2023, and the total hours consumed increased 2 times in 2023 compared to 2022.

While there’s little indication of the business model that should support Apple TV+ or the benefits of this luxury, Some of Apple’s moves suggest that the service is merely a means to a larger end based on ad revenue. For starters, don’t ignore trying an advertising plan that includes ads